Business English Communication

1
Inspire Your Audience
2
Objectives

• To understand the mood and feelings of your
  audience on a particular occasion
• To put those feelings into words and inspire the
  audience, using all the techniques you have
  learned so far.
• Time Eight to Ten minutes

3
The Value of Inspiration

• The purpose is to say what your listeners already
  think and feel.
• Put their sentiments into words that fit the
  occasion.
• Appeal to noble motives and the highest beliefs.

4
Four Essential Rules

• Be confident
• Dont raise questions or express doubts.
• Be forceful
• Use body language and vivid words to show
  enthusiasm and vitality.
• Be positive
• Just tell the audience what they should do.
  Dont criticize them or make excuse for their
  failure.
• Be definite
• Give clear and specific illustrations and
  conclusion.

5
Preparing Your Talk

• Survey your audience.
• Choose an occasion.
• Consider what your audience may be thinking, what
  they want to hear, and what you know that could
  contribute to the talk.
• Find appropriate facts, quotes, and inspirational
  thoughts.

6
Preparing Your Talk

• Use phrases that include we and us.
• Be direct and urgent, showing that you really
  care how your listeners react.
• Use rich illustrations and examples.
• Choose words carefully.