McKennas Dilemma

1
McKennas Dilemma

• How to Find Out What People Are
• Thinking So You Can Take
• Advantage of Them
• Without Thinking

Five
2
McKennas Dilemma

• McKenna was a lousy hard rock bagpiper.
• Second opinions polling are limited.
• It didnt require any ELDS to know that McKennas
  music was really bad.
• Even McKenna knew that.

Five
3
McKennas Dilemma

• Jennifer T. Hornberry warned Gov. Clinton about
  flirting.
• Suggested poll to select more appropriate women
  to keep him out of trouble.
• Clinton ignored her advice.
• Many thought Hornberry relied too heavily on
  polling.

Five
4
McKennas Dilemma

• Ruperto Furrito owns Ol Factory
• - a perfume testing company
• Chanel No. 5 popular since 1923.
• Chanel asked Furrito to top it.
• He invented Chanel No. 6.
• 98 preferred Chanel No. 5
• Furrito believed in Chanel No. 6
• and blamed McKenna because he
• played McKennas music in the testing lab.

Five