Three Perspectives

1
Three Perspectives

• TJ Max

2
Concept

• Utilize conventions of common movie genres to
  create three different trailers for the same
  movie. In essence, three different identities
  for the same film.
• Each trailer will target a different demographic.
  The official website uses HTTP referrers in
  order to determine which demographic the viewer
  is a part of and presents him/her with the
  appropriate trailer.
• Though the actors expressions, actions, and basic
  plot points will be constant, cinematography,
  editing, and sound techniques will be used to
  shape each trailer to its respective genre.

3
Project Plan

• We will create three different advertising
  websites, each containing a link to the main
  site. Depending on which site the user is
  referred from, the main site displays a trailer
  based on the users projected demographic.

4
What Went Right

• Despite pushing the shoot back a week and some
  minor issues with props, the shoot went very
  well.
• Each shooting day was well-organized, and
  responsibility was distributed well between the
  two of us.
• Plot and dialogue held up for our purposes.
• Actors and crew were enthusiastic and helpful.
• The party scene, which could have gone very
  poorly, worked out great.
• Mother Nature was on our side.
• Were (mostly) on schedule!

5
What Went Wrong

• Had to push the shoot back a week.
• Some props did not arrive on time.
• Had to rearrange some shots on the fly.
• Tylers wrist felt the pain of a thousand burning
  suns.
• Lighting was not as elaborate as we would have
  liked.
• For some reason, we thought filming a power
  outage was a good idea.

6
We should have

• Ordered props earlier.
• Had better communication with actors.
• Gotten Tyler a wrist brace.
• Gotten more lights/crew?
• Planned for the power outage scenes more
  carefully.
• These were pretty minor.

7
Current Status

• On schedule to start post-production.
• Plan to digitize/sync audio and possibly edit
  over spring break.
• Picture lock by SQ Week 3.
• SQ Week 3 6 Color grading and sound design.
• SQ Week 7 9 Website creation.

8
Advice

• Organize like crazy.
• Try to be about a week ahead of schedule and
  leave some padding.
• If you have to deal with third-parties, do it
  ASAP.