MARKETING THE INDUSTRY SEGMENTS

1
MARKETING THE INDUSTRY SEGMENTS
4.11

• Identify agencies
  
  
  
  
  
  
  
  
  
  
  related to tourism.

2

• Agency A business or
  organization with power and conditions to assist
  businesses related to tourism
• Chamber of Commerce An association of
  businesses in a city, region, or state devoted in
  part to promoting the business interests of its
  members. Chamber of Commerce is often active in
  promoting tourism to their areas.

3

• Convention and Visitors Bureau (CVB) A
  nonprofit organization that represents
  attractions, restaurants, lodging, and
  transportation and operates at the county
  and civic level with the mission to encourage
  groups to hold meetings, conventions, and trade
  shows in its city. A CVB is often funded by
  transient occupancy tax.

4
State agencies related to tourism

• Division of Coastal Management
• NC Division of Tourism, Film and Sports
  Development
• NC Division of Parks and Recreation
• NC Historic Sites
• NC Welcome Centers
• State Library of NC

5
Federal tourism agencies

• US Department of Agriculture
• US Department of Commerce
• US Department of Health and Human Services
• US Department of Justice
• US Department of State
• US Department of Transportation
• US Department of the Treasury

6
US Department of Agriculture (USDA)

• Founded in 1862 to assist and protect agriculture
  and our food supply
• Inspects possessions of travelers to prevent
  disease and/or insects from being brought into
  the country
• A total of 53.4 billion in
  agricultural products were exported
  in 2003.

7
US Department of Commerce

• Promotes economic development
  and international trade
• In charge of the weather bureau
• US Travel and Tourism Administration (USTTA)
• The main agency responsible for promoting tourism
  into the US
• The National Tourism Policy Act established USTTA
  in 1981

8
US Department of Health and Human Services

• Centers for Disease Control
• Food and Drug Administration

9
US Department of Justice

• Emigration The act of leaving ones native
  country to live elsewhere permanently
• Immigration The act of coming into a country of
  which one is not a native for permanent residence

10
US Department of State

• Chaired by the Secretary
  of State
• Protects citizens visiting abroad
• Grants visas to persons traveling to the US
• Visa An endorsement or stamp placed by the
  proper authorities that allows the tourist to
  proceed
• It is the responsibility of the traveler to
  obtain Visas from the appropriate embassy or
  nearest consulate of the country you are planning
  to visit.

11
US Department of State (cont.)

• Issues passports to US citizens traveling
  abroad
• Passport A formal document issued by an
  authorized official of a country to one of its
  citizens granting permission to exit and reenter
  the country
• Passports were issued to 7,300,667 people in
  2003.
• Helps businesses promote trade and investment

12
US Department of Transportation

• Federal Highway Administration
• Federal Aviation Administration
• Federal Railroad Administration
• Federal Maritime Administration

13
US Department of the Treasury

• Monitors travelers possessions and cargo shipped
  across borders
• US Customs Service revenue provides government
  income.

14
International tourism agencies

• World Tourism Organization (WTO)
• International Air Transportation Association
  (IATA)
• International Civil Aviation Organization (ICAO)

15
Hospitality industry trade associations

• American Bed and Breakfast Association
• American Hotel/Motel Association

16
Cruise industry trade associations

• Cruise Line International Association
• National Association of Cruise Only Agencies

17
Transportation industry trade associations

• American Bus Association
• American Public Transit Association
• National Tour Association

18
Travel agency trade associations

• American Society of Travel Agents
• Travel Industry Association of America

19
Tourism industry trade publications

• Transportation
• AAA Today
• Touring America
• Travel Agency
• Todays Traveler
• Travel Weekly

• Hospitality
• Bed and Breakfast USA
• Lodging
• Cruise industry
• Cruise News
• Cruise Travel
• Cruise and Vacation News

20
Marketing strategies used by tourism industry
agencies

• Promotion takes place at local, regional, state,
  national, and international levels.
• Agencies produce and distribute literature on
  destinations and/or their services. They promote
  the entire area.
• Agencies join appropriate associations/organizatio
  ns that support their agency.
• Agencies subscribe to trade publications
  associated with their agency. They advertise
  and/or write articles for these publications.
• Agencies sponsor or participate in trade
  shows/expositions.
• Agencies distribute specialty advertising media
  such as pens with business name and information,
  magnets, rulers, letter openers, note pads, key
  rings, etc. free to the customer.