Welcome to Edinburgh

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Welcome to Edinburgh
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Clive Brown, Project Leader, Edinburgh
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Edinburgh Project Objectives

• To prove that mobility management measures can
  reduce the number of car trips for commuter
  traffic.
• Apply approach to business areas with workers who
  usually travel during peak hours.

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Edinburgh Project Objectives

• Monitoring the impact of marketing of recent and
  planned investment in public transport
  infrastructure improvements and real time
  information for passengers, funded through the
  Public Transport Fund, Access to Growth Areas and
  City Vision monies.

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Edinburgh Project Consultant

• Steer Davies Gleave (SDG).
• Contracts for phases 1 and 2 of project.

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Edinburgh Project SDG Programme

• Development and execution of a two-year marketing
  plan.
• Design and production of publicity material,
  targeted at employees.
• Personalised Travel Assistance programme for at
  least 400 staff.

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Edinburgh Project SDG Programme

• Build relationships with major employers.
• Publicise transport improvements.
• Preparation and promotion of a bespoke website..

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Is the information interesting and useful?

• Phase 1
• Provided information on effectiveness of
  household travel assistance.
• Baseline data for input into Phase 2 of the
  project.

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Is the information interesting and useful?

• Phase 2
• The information gained from Phase 2 of the
  project
• will
• Provide an indication of the effectiveness of
  marketing of public transport improvements to
  employees in a medium sized city, 100 500,000.

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What is lacking in this local project?

• Financial resources.
• Post tender negotiations needed with Steer Davies
  Gleave.

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How can we improve this local project?

• More financial resources.
• Establish a means of comparing results with
  previous studies of changing individual travel
  behaviour.

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Discussion