Marketing

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Implement the Environmentally Friendly Food
Action Plan in a Comprehensive approach and
improve agricultural produce quality and safety
level

• Marketing Information Department of the Chinese
  Ministry of Agriculture
• Zhang Yuxiang

Australia-China Agricultural Innovation Furum
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China is a country with large scale agricultural
production and consumption, since her agriculture
stepped into the new stage

• The central task of agricultural and rural
  economic work has become Comprehensively improve
  agricultural produce quality and safety levels.

• The government places great emphasis on
  agricultural produce quality and safety, taking
  it as a key means to push agricultural structural
  adjustment, increase peasants income levels, and
  improve market competitiveness of agricultural
  produce

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To adapt to the new stage of agricultural
development, speed up improvement of
agricultural produce quality and safety levels,
and market competitiveness

• April 2001
• With the approval of the State Council, the
  Ministry Of Agriculture started the
  Environmentally Friendly Food Action Plan, and
  implemented successful tests in Beijing, Tianjin,
  Shanghai and Shenzhen
• July 2002
• After the meeting of the national vegetable
  basket project, the Environmentally Friendly
  Food Action Plan was comprehensively implemented
  nationwide

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The current Chinese quality and safety situation

• Greatly improved
• Good in general

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Fast development of fine quality rice, the
proportion of first class rice is now more than
25
Grain and Oil
Fine quality special wheat growing area has
reached 20 of the total wheat growing area
Double-low Chinese cabbage (a.k.a. rape) growth
has reached 45 of total Chinese cabbage growth.
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Quality and safety levels have improved greatly
Lean pork
Mid to high class beef and mutton
Fresh live aquatic produce and processed produce
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Fruit
Increased varieties
The ratio of high quality fruit greatly
increased and now exceeds one third.
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The above examples basically reflect the general
situation with respect to quality and safety of
Chinese civil agricultural produce
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2. The necessity of and pressure for improving
quality and safety levels for agricultural
produce

• 1.) Urgently required as a result of the need for
  pushing strategic adjustment of the agricultural
  structure and increasing peasants income levels

• The supply and demand of agricultural produce
  realised an historic leap
• Agriculture stepped into a new era
• New situations
• Hard to sell
• Low price level
• Difficult to increase peasants income

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The Chinese Ministry Of Agriculture is
undertaking

• Regional export planning for 11 kinds of
  competitive agricultural produce, including
  oranges, apples, beef, mutton, milk and aquatic
  produce
• Guiding scientific adjustment of the structures
  for planting and breeding
• Guiding peasants and rural enterprises to select
  proper crop seeds or young plants

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2. The necessity of and pressure for improving
quality and safety levels for agricultural
produce (continued)

• 2.) Urgently required as a result of improving
  living standards and consumption levels for city
  and township residents

Consumers requirements for the quality of
agricultural produce are increasing Quality and
safety problems have become hot topics and a
focus of society
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2. The necessity of and pressure for improving
quality and safety levels for agricultural
produce (continued)
3.) Urgently required after entering into WTO and
for improving competitiveness
Labor intensive produce including vegetables,
fruit, aquatic produce, and meat must become
competitive price-wise Some produce exports have
stopped due to quality and safety problems
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3. Achievements resulting from implementation of
the Environmentally Friendly Food Action Plan

• Core of the plan
• Comprehensively improve the quality and safety
  level of agricultural produce
• Emphasis
• Environmental inspection of production locations
• Control and supervision of agricultural
  investment
• Production process control
• Promotion of packaging labeling control
• Implement market entry criteria
• System building
• Complete process quality control and supervision,
  through building a quality and safety control
  system that includes standardisation,
  inspections, and certifications,

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3. Achievements resulting from implementation of
the Environmentally Friendly Food Action Plan
Rules, regulations and work completed on the issue

• Recommendations for nationwide implementation of
  the Environmentally Friendly Food Action Plan
• Recommendations for strengthening agricultural
  produce safety and quality management
• Management of environmentally friendly
  agricultural produce
• Management of the labeling system for
  environmentally friendly agricultural produce
• Teleconference on implementation of
  Environmentally Friendly Food Action Plan
• Selected inspections on vegetable pesticide
  residual levels in 37 mid to large cities, and
  livestock produce drug pollution in 16 mid to
  large cities

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3. Achievements resulting from implementation of
the Environmentally Friendly Food Action Plan
Two years since implementation of the plan
Quality and safety level of vegetables and
livestock have been greatly improved The
general quality and safety level of agricultural
produce have been secured
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4. Important work done on agricultural produce
quality and safety in recent years

• 1.) Perfections to agricultural technologies
  standardisation system
• Agricultural national standards 450 items
• Industry standards 1450 items
• environmentally friendly food and organic food
  industry standards 199 items
• Local agricultural standards 16,000 items
• Organised over 20 national agricultural
  standardisation technology commissions

• Established an agricultural produce quality
  standardisation system that is adapted to Chinas
  real situation and also to the international
  standards.

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 2.) Better inspection and testing system
• The Chinese Ministry of Agriculture planned and
  built 268 ministry level agricultural produce
  quality inspection centres
• 179 quality inspection centres gained
  authorisation from the Ministry of Agriculture
  and gained the National Quality Certificate.

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 3.) Sped up development of the certification
  system
• Implemented certification of environmentally
  friendly agricultural produce, green food,
  organic food and agricultural machinery products
• 178 units and 260 products, with annual output of
  2.7 million tons, obtained certification as
  environmentally friendly agricultural produce

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 3.) Sped up development of the
• certification system
• 3427 products from 1929 enterprises have gained
  green food certification
• Total green food annual capacity reached 25
  million tons, amounting to turnover of 60 billion
  Yuan and total exports of US 500 million.
• 62 products from 22 enterprises, with annual
  production of 70,000 tons, passed the
  ZhongLuHuaXia Organic Food Certificate

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 4.) Strengthened inspections and administration
• Seeds Law
• Aquatic Products Law
• Animal Disease Prevention Law
• Regulations governing breeding of
  livestock/birds
• Regulations governing pesticides
• Regulations governing use of livestock drugs
• Regulations governing feedstuff and feedstuff
  additives

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 4.) Strengthened inspections and administration
  (continued)
• Established agricultural quality and safety
  inspection and follow-up system, based on a
  series of laws and regulations
• Started residual pesticide and residual animal
  drug inspection and control plan
• Prohibited usage of 18 kinds of pesticides, 29
  kinds of animal drugs, 39 kinds of aquatic drugs
• Limited usage of 19 kinds of pesticides, 8 kinds
  of animal drugs, 5 kinds of aquatic drugs

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 5.) Comprehensively implemented agricultural
  brand development strategy
• Agricultural Expositions have been held every 2
  years since 1992. Some products with high
  quality, high market share, good market
  reputation, and strong consumer acceptance are
  launched into the market at each exposition
• The China International Agricultural Produce Fair
  will be held this November in Beijing. Leading
  industrialised agricultural produce, green food,
  organic food and famous brand products will be
  exhibited

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 6.) Built environmentally friendly produce bases
• 200 environmentally friendly production
  demonstration bases have been built
• 86 major standardised agricultural production
  demonstration regions and 100 standardised
  production demonstration farms have been built
• Animal protection projects have been implemented
  in 677 counties, regions and cities in 23 major
  livestock produce provinces
• Standardisation of demonstration areas in
  non-disease areas

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 7.) Built an inspection and control plan,
  strengthened control and management of problems
• From 2002
• The Chinese Ministry of Agriculture started
  Agricultural industry product residual
  pesticides control and management
• Special control and management of feedstuff and
  livestock produce, forbidden drugs and residual
  animal drugs
• Special control and management of pollution from
  residual aquatic drugs

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4. Important work done on agricultural produce
quality and safety in recent years (continued)

• 8.) Focused on public education and training
• Initiated Weekly report on Environmentally
  Friendly Food Action Plan in Peasants Daily
• Initiated Environmentally Friendly Food Action
  Plan on CCTV-7

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5. Solutions and focus moving forward

• Implementation target of Environmentally
  Friendly Food Action Plan
• To realise environmentally friendly production of
  edible agricultural produce within 5 years,
  ensuring consumption safety, and matching the
  standards the middle level of developed countries
  and regions.

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5. Solutions and focus moving forward

• Implementation target for Environmentally
  Friendly Food Action Plan
• Quality and safety level of production base of
  environmentally friendly live and fresh
  agricultural produce, including vegetables,
  fruit, tea, edible mushrooms, livestock produce,
  and aquatic produce, should reach prescribed
  national standards

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5. Solutions and focus moving forward

• Implementation target for Environmentally
  Friendly Food Action Plan
• Solve the incidence of poisoning of edible
  agricultural produce at its root source

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5. Solutions and focus moving forward
1.) Strengthen production inspection and
management 1.Strengthen production base
building, step by step, to build an
environmentally friendly agricultural production
base, demonstrations for standardised production
areas, an agricultural produce export production
base, and non disease areas for animals and
plants 2.Purify the environment of production
areas, strengthen environmental
inspection 3.Strictly observe the management of
agricultural material. Build the policy of
declarations on prohibition, limitation, and
market supervision attack the actions of
production, sales and usage of fake and poor
quality agricultural materials
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5. Solutions and focus moving forwards

• 1.) Strengthen production inspection and
  management
• 4. Promote standardised production,
  environmentally friendly agricultural produce
  production technology standardisation and
  regulations for
• fertiliser pesticides animal
  drugs feedstuff and additives
• agricultural produce classification
  packaging preserving
• storage industry standardisation
• 5. Improve production and operation
  organisations, professional technical
  associations, business associations, cooperative
  economic organisations, broker teams, and
  diversified industrialisation business models
  including farmers associations. The leading
  agricultural enterprises shall lead the
  agricultural produce production in scale and
  organised approach.

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5. Solutions and focus moving forwards

• 2.) Promote the market entry mechanism
• 1. Build regular inspection systems, to improve
  national agricultural produce quality and safety
  inspections, carry out inspections for plant
  residual pesticide and animal lean meat and
  chloramphenicol pollution special control
  activities
• 2. Promote fast testing technology. Carry out
  inspections for residual pesticides, residual
  animal drugs and other chemicals. Promote the
  fast testing technology and publicise the result
  in appropriate ways

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5. Solutions and focus moving forwards

• 2.) Promote the market entry mechanism
• 3. Build a special sales network (environmentally
  friendly agricultural produce, green food,
  organic food), conduct special area sales
• 4. Implement labeling controls, labeling systems
  (with place of origin and producer), and a
  genetic modification biological labeling
  management index
• 5. Trial run of problem causes and safety
  undertakings system, build agricultural produce
  production and operational records, promote pig,
  cattle, and sheep ear marking management,
  establish produce quality and safety undertaking
  mechanisms

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5. Solutions and focus moving forwards

• 3.) Improvements to protection system
• 1. Strengthen the legal system
• 2. Improvements to standardisation system
• Under the principle of integration in the pre,
  mid and post production periods, improve
  agricultural produce quality standardisation
  systems, remove or modify obsolete agricultural
  national standards and industry standards, make
  urgently needed quality and safety standards, and
  actively adopt the international standards.

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5. Solutions and focus moving forwards

• 3.) Improvements to protection system
  (continued)
• 3. Improve the inspection and quarantine system.
  Organise the implementation of agricultural
  produce quality and safety inspection and
  quarantine systems, import advanced testing
  technology and facilities, shorten the distance
  between China and developed countries in the area
  of inspection and quarantine.
• 4. Speed up building of the certification system.
  Carry out identification of place of origin of
  environmentally friendly produce, and implement
  product certification and labeling management.
  Actively promote GAP and HACCP system
  certification.

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5. Solutions and focus moving forwards

• 3.) Improvements to protection system (continued)
• 5. Strengthen technology research and promotion,
  and information service network building
• Critical control technology for quality and
  safety
• Fast testing facilities and devices for residual
  pesticides, residual animal drugs and other
  chemicals
• Speed up building of information systems for
  agricultural produce quality and safety.

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• Thank you!