Ten Steps to RESILIENCY:

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• Ten Steps to RESILIENCY
• A few thoughts
• Michele Glaze, APR
• Christina J. Moore, APR

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Todays Market

• Jobs are out there associations, healthcare,
  non-profits, educational institutions, government
• Job boards
• Ragan had 119 listings on August 4th
• PRSA had 371 listings on August 4th
• Indeed.com
• Dice.com
• Work in Texas

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2009 and Beyond

• Communications spending down first time in 40
  years
• Advertising now smallest part of pie
• Especially traditional channels
• Over next five years, communications projected to
  be No. 3 (behind mining and construction)
• Will come from word-of-mouth, branded
  entertainment, Internet, mobile devices

Source New York Times article on study conducted
by Veronis Suhler Stevenson
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A quick look at CJM
The Career Stream
Consulting
Graduation2
International
Corporate
Non-profits
Politics
Early Career
Graduation
Photo by John Elmuccio
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A quick look at MG
Dell
Dell
Dell
RenewData
Dell
Motorola
Intermedics
Dell
TXMHMR
Marketing
Marketing Comms
Community Relations
PR
Employee Comms
Hospital
Newspaper Bonsib
The Communications LADDER
NAMC
Graduation
Writer/Collateral
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And the Ten Steps are...
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10. Who are You?

• Do you know what you want to do?
• Do you know what your values are?
• Do you know what makes you unique?
• Do you have the right education/training?
• Do you have a strategy for yourself?

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MGs personal mission statement

• To be a loving, dedicated Catholic wife and
  mother while being a respected and valued public
  relations professional at a Fortune 500 company.
• Goal To be recognized for my integrity,
  creativity, technical skill and customer focus.

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CJMs personal mission statement

• To make a difference by inspiring works
  of kindness, excellence and accomplishment
  in others.
• Goal To make a decent living and gain acclaim
  for my integrity, insights, expertise and
  customer responsiveness.

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Be true to Yourself

• Need to examine
• What you want to work at
• Where and for Whom you want to work
• The income that will support your lifestyle
• How you want to work values
• May need to explore the Middle Lane

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What do You want?

• Determine your DATA desires, abilities,
  temperament, assets (per William Bridges)
• Identify people and professions you admirethen
  reflect on their characteristics (per Richard
  Whiteley)
• List all the elements of your jobfrom the most
  exciting and enjoyable to the least
• Hint the top items are your passion!

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9. Count on your profession

• Public relations is the same
• Communications is the same
• Your profession doesnt change
• Same processes, objectives, theory

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8. Never burn a bridge

• Its a small world
• Business fluctuates
• Bad karma
• What goes around comes around

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7. Ego is not a four-letter word

• Awards programs
• Develop Brand YOU
• Approach your career like brand marketing
• Use the feature/benefit model
• Become relentlessly focused on what you do
  that adds value
• Define how what you do creates benefit to the
  customer
• Believe in yourself even through mistakes

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6. Interview periodically

• Find out how marketable you are
• Explore other areas
• Know yourself
• Capitalize on your skills
• Capitalize on your abilities
• Capitalize on your strengths
• Capitalize on your achievements
• Always keep resume and portfolio updated

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5. Learn your business

• Become a business partner
• Immerse yourself in your industry
• Use the same approach top-level execs use
• Discuss ability to perform/finances
• Discuss ability to get results
• Discuss business objectives

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4. Information is your best friend

• Network
• Publications
• Keep informed about the profession
• Have breadth, but specialize in a depth
• Get a mentor
• Performance review
• Customer feedback

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3. Service to others

• Professional associations
• Mentor students
• Never pass an opportunity to guide
• Volunteer involvement
• Cross-functional teams
• In-company volunteer projects

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2. Ethics are important

• Review your associations code of ethics
• If its stinks its rotten
• In the end, its your reputation on the line
• A job is a job, but your values are you

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1. Really be great

• Be the best at what you do
• Be committed to your job
• Under promise and over deliver
• Never say youre sorry
• Take the word cant out of your vocabulary
• Pick your battles carefully
• Dont be afraid to ask WHY?
• Stretch yourself by taking a risk

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THANK YOU!
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Our Prayer for You

• May your journey be filled with
• Life
• Love
• Listening
• Linking

• Learning
• Laughing
• Living
• Letting Go

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What do You want?

• Describe your ideal Job/Position
  while considering
• pay open office vs. private
• benefits location
• vacation formal vs. informal
• commute fast pace vs. conservative
• industry management style
• communications open/closed culture
• ethics values