RUSSIAN PUBLIC OPINION RESEARCH CENTER

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RUSSIAN PUBLIC OPINIONRESEARCH CENTER
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Who are we?

• The first and the leading polling firm in the FSU
  
• Our expertise
• Sociological and marketing research
• Full-cycle research firm services from
  instrument design and data collection till report
  writing and presentation of results to the
  clients.
• Both qualitative and quantitative research
  specially tailored to the needs of clients
• Nationwide representative sample for quantitative
  studies
• Highly professional team (over 60 full-time
  employees with graduate degrees)
• Clients include both public and private, located
  in Russia and abroad
• The most widely known polling company in RF (over
  1000 citations per month)
• Member of ESOMAR and INTERSEARCH

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What spheres do we study?

• Business
• finance and insurance,
• real estate and construction,
• trademarks,
• branding and reputation management,
• IT and media research,
• sports industry, automobile market
• Politics
• electoral and approvement ratings,
• protest activity,
• corruption
• Social sphere
• education,
• employment,
• health care,
• family

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Where do we do our research?

• Russia
• Representation offices in all 7 Federal Districts
  of Russia
• Quantitative studies upon representative
  nationwide sample
• Qualitative studies specially tailored to the
  needs of the clients
• Post-Soviet space
• Partnership ties in 13 former USSR countries
  (including the Baltic states, Central Asia,
  Ukraine and Belarus)
• Biannual joint studies in the framework of
  Eurasian monitor international agency
• Worldwide
• Partnership ties with international research
  firms located all over the globe from Japan to
  Germany
• Memberships ESOMAR, Intersearch

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Who are we conducting our studies for?

• By the third decade of our presence in public
  opinion research market we have provided
  expertise to over 2000 clients both public and
  private, located both nationally and abroad

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Who is working for you?

• Over 60 employees in Moscow headquarters
• Ph.D. and M.S. holders graduates of the best
  Russian and international Universities (e.g.,
  Moscow State University, St.Petersburg State
  University, Vienna Diplomatic Academy, etc)
• Professionals with an expertise in sociology,
  psychology, research and evaluation methodology,
  economics, finance, political science,
  international relations, health, engineering,
  etc
• Own network of interviewers (over 5000 people
  nationwide)
• Contract ties with 118 agencies

Dr. Valery FedorovVCIOM Director General
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Which methods do we employ?
We use a wide range of both qualitative and
quantitative research techniques from
correlation analysis and hypothesis testing to
factor, cluster and correspondence analyses and
multidimensional scaling.
Research techniques

• Face-to-face interviews
• Telephone interviews
• Focus-groups
• In-depth interviews
• Expert studies
• Hall-tests
• Packaging and advertising
• Diary studies
• Desk research
• Specialized programs of sampling
• Mystery Shopping

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How do we guarantee the high quality control of
our studies?

• Control of interviewers work is achieved by
  means of
• control of interviewers by supervisors in the
  polling stations,
• route card control,
• 20 control of interviews conducting over a
  data file,
• 10 spot control of interviews conducted with
  the second visit method or with the repeated
  interview by telephone method, and also the
  postal method.
• Data-entry control
• logic control on data file,
• input errors analysis, statistical monitoring of
  input errors.

Konstantin AbramovVCIOM First Deputy Director
General
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How can you contact us?

• VCIOM headquarters
• Bolotnaya naberejnaya d.7 str.1
• Moscow - 119072
• RUSSIA
• Phone [phone] (Ext. 114)
• E-mail international_at_wciom.com
• www.wciom.com
• www.wciom.ru

Dr. Olga KamenchukVCIOM Director on
International and Public Relations