MARKETING INVESTOR EDUCATION TO TARGET GROUPS

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MARKETING INVESTOR EDUCATION TO TARGET GROUPS

• M. S. Sahoo
• Whole Time Member
• Securities and Exchange Board of India
• March 01, 2009

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MARKETING INVESTOR EDUCATION

• Caveats
• Targets
• Initiatives

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CAVEATS

• IE is not just another product
• Investors are not a homogenous lot
• Institutionalization is a misnomer
• Standard mix of 4 Ps is not adequate
• The need is normative education
• Markets must exhibit trust
• Technology is the greatest driver
• IE is a cost centre

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TARGETS

• Policy Makers
• Employers
• Women
• Intermediaries
• Young
• Untapped

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INITIATIVES IN INDIA

• SMAC
• Defence Personnel
• School Children
• Dedicated Teams
• Welfare Associations

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THANK YOU