Professionalism and the Management of Sport

1
Professionalism and the Management of Sport
Chapter 1 Smith, A., Stewart, B. (1999).
Sports Management A Guide to Professional
Practice. St Leonards, NSW Allen Unwin.
2
What is being professional?

• Two approaches
• Conduct Approach
• Ethical behaviour
• Image
• Service (quality service)
• Effort
• Competence
• Abilities
• Insight and vision
• Qualifications and experience
• Excellence

3
Professionalism Defined (by Smith Stewart, 1999)

• Commitment to appropriate conduct and competence,
  where ethics, image, service and effort are
  paramount and where the combination of ability,
  insight, vision, qualifications and experience
  culminate in excellence

4
Best Practice Management

• Effective and open communications
• Quality management and continuous improvement
• Culture conscious
• Interdependence between sections of the
  organisation
• Preparedness to take risks
• Strategy and commitment
• Focus on value

5
Best Practice Management in Sport

• Peter McDermott (New Zealand Cricket)
• Marketing
• Financial planning
• Merchandising
• Retail selling and ticketing
• Marketing and TV rights
• Matene Love
• Marketing skills
• Business planning skills
• Accounting and financial mgmt abilities
• General management skills
• Economic experience
• Sports science knowledge
• Human resource management skills
• Leisure and recreation theory