Specific Support Action

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Specific Support Action

• NanoRoadSME
• Technology roadmaps in Nanomaterial Sciences
  adapted to SMEs
• Dublin 2005, November 10th
• PROJECT PRESENTATION
• Dr. Jonathan Loeffler, Steinbeis Foundation

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Headquarters Location of the Steinbeis
Foundation

• House of Business in Stuttgart - Headquarters
  Location of the Steinbeis Foundation

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Steinbeis-Network in Germany
94405-0902
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Steinbeis Services
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Application areas of nanomaterials
Nano-glasses
Photochromic glasses
Lotus effect
Electrochromic glasses
Self-cleaning glass Self cleaning painting
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Application areas of nanomaterials
Carbon based
Nano-composites
Nanotubes
Polymer-nanotubes composites
The Samsung 4.5 full-color nanotube display.
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To reach the pioneer position
Because the product life cycle becomes shorter
Turnover
Turnover
Today
Yesterday
Pioneer
Follower
Pioneer
Follower
Selling volume
Time
Time
Long life-cycle High potential for imitator
Short life-cycle Low potential for imitator
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Types of roadmaps
National / Cross-Industry
Industrial Technology Roadmaps
Scientific Roadmaps
Industry Sector
Corporate TR Product TR
SME?
Domain of Application
Portfolio manag.
Firm / Organisation
Product manag.
Product/Project
Technology development
Research/Understanding
Management/ Administration
Objective
(Source R. Albright R. Schaller Technology
Roadmap WorkshopOffice of Naval Research,
Washington, October 30, 1998)
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Technology roads
Scientific results
Industrialisation
Demonstrator
Lab prototype
Market entry
Fullerenes
C-based
Nano-tubes
Carbon black

• Vision
• Product 1
• Product 2
• Product 3

CNT composites
Nano-Composites
Nano-Ceramics
OLED
Biochips
Nano Biomaterials
Self organising material
Biomolecular motors
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Central objectives

• The NanoRoad SME project will develop
• TECHNOLOGY ROADMAPS in the domain of
  NANOMATERIALS
• They will serve
• to identify breakthrougths and trends in research
  and development
• to associate these trends to product and
  application visions
• to adapt the roadmaps to SME

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Answers to simple questions important for SMEs

• SME survey
• What are the success factors of companies already
  working with nanomaterials ?
• What are the main barriers for the industrial use
  of nanomaterials by SMEs?
• What are the strategic information necessary for
  SMEs to evaluate the future industrial
  development of nanomaterials?

• SWOT analysis
• Which nanomaterials are already used in this
  sector? Why? What are the advantages? (Strengths)
• What are the needs and the barriers in this
  sector? (Weaknesses)
• Which nanomaterials could help to overcome these
  barriers? (Opportunities)
• What are the risks? (Threats)

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Overview about the participants

• 337 companies from 11 countries
• 75 have less than 250 employees and are
  considered as SME
• 163 enterprises are presently working with
  nanomaterials (120 SMEs) 55 users, 43
  producers, 58 designers
• 80 companies are planning to work with
  nanomaterials within the next 2 years (61 SMEs)
  80 to be users, 10 to be producers, 19
  designers/developers
• 94 enterprises has no experience and are not
  planning to work with nanomaterials in the next 2
  years

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Sector specific distribution
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Success factors

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Barriers for SMEs
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Most important strategic criteria
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Conclusions

• Success factors of companies using nanomaterials
• Material properties / Quality improvement
• Cooperation with other companies / RD
  organisations
• Barriers for the use of nanomaterials by SMEs
• Production processes - price/performance ratio
• Information about research results
• Strategic criteria for roadmaps applied to SMEs
• Possible applications / possible products
• Nanomaterials properties
• Costs of nanomaterials

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SWOT analysis Automotive industry
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SWOT analysis Aeronautic sector
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NanoRoadSME
Technology driven approach
Market driven approach
Industry survey
RD surveys
SWOT
Carbon
Ceramics
Polymers
Composites
Energy
Med. Health
Auto.
Aero.
SMEs
Big co.
Metals alloys
Glass
Biological materials
Relevant nanomaterials
Application areas
Improved properties
Success factors
Level of dev.
Products
Needs
Barriers
DATABASE
Roadmapping
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Seven main nanomaterial categories

• Carbon based nanomaterials
• Nanocomposites
• Metals alloys
• Biological nanomaterials
• Nano-polymers
• Nano-glasses
• Nano-ceramics

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Patent analysis
1790 patents found
Drastic increase of general interest since 2000
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• patents from China 85, US 70, Japan 46,
  Germany 41, Korea 38

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• Improved properties
• Electrical conductivity
• Mechanical properties

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• patents from US 121, China 82, Germany 57,
  Japan 41, France 19

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(No Transcript)
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• patents from China 110, US 76, Germany 36,
  France 18, Japan 18

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Paints, Tires, Cosmetics
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NanoRoadSME
Technology driven approach
Market driven approach
Industry survey
RD surveys
SWOT
Carbon
Ceramics
Polymers
Composites
Energy
Med. Health
Auto.
Aero.
SMEs
Big co.
Metals alloys
Glass
Biological materials
Relevant nanomaterials
Application areas
Improved properties
Success factors
Level of dev.
Products
Needs
Barriers
DATABASE
Roadmapping
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Roadmapping search possibilities
1. Selected roadmaps tailored filters
AND search between criteria
Keywords ? all text input
Choose criteria (OR search)
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Roadmap displays
1. Material list
Search profiles management
2. Level of development
3. Applications
Colored legend to facilitate comparison
4. Properties
5. Costs
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Branch roadmaps
Body Frame
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Market size and costs
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Case studies
Aim Demonstrate validity of the
nano- technology roadmap in the development of
the product strategy of a company
Results company specific technology roadmaps
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Standard process steps
The workshops assure knowledge transfer from
project results towards companies and their
product strategy
preliminary talks workshop I
workshop IIa workshop IIb
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Development of the company specific technology
roadmap
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Project Measures, Responsibilities and
deadlines
M 1.1
M 1.2
Market and strategylevel
Corporate strategy
M 2.1
Time
Technology level
T 1.1
T 1.2
Technology scenarios
T 2.1
T 2.2
Product level
Product Roadmap
P 1.1
P 1.2
P 1.3
Project and measures level
P 1.3
P 1.1
P 1.2
Measures, Responsibilities and deadlines
P 2.2
P 2.1
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Benefits of roadmapping

• To develop consensus among decision makers about
  technology needs
• To provide a mechanism to help experts forecast
  technology developments in targeted areas
• Framework to plan and coordinate technology
  developments
• Within a company/organisation
• Throughout an industry sector
• At cross-industry, national or international
  levels

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www.nanoroad.net
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Thank you for your attention