Commercial Applications of Interactive 3D and Digital Asset Management

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Commercial Applications of Interactive 3D and
Digital Asset Management

• Dr. Roy C. Davies
• CTO and Research Director

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Plan

• A few words about myself and Nextspace.
• Commercial solutions for our clients.
• Interspersed with some demos.
• Summary common arguments for convincing
  potential clients?

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My Background
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Vision and Ideology

• Nextspace is
• A growth enhancer or catalyst for visual
  communications and access solutions incorporating
  Right Hemisphere technology.
• The hub of a vibrant cluster of commercial
  companies, education and research organizations
  working together.
• Leading and supporting innovation.
• Creating smart solutions for business problems.

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Capabilities

• A team of developers and specialists in Right
  Hemisphere and other 3D technologies who have a
  passion for innovation.
• An innovation centre with video conferencing,
  immersive VR, training facilities, large-group
  participation and Deep Servers.
• A cluster of commercial, research and educational
  organisations that help us solve complex business
  problems.

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In the commercial world

• The trick is to find the argument that makes your
  potential customer see the need to invest in your
  solution, technology and expertise.
• To you, that argument may not be all that
  innovative or unique, but to the customer, it
  means better, more efficient business and may be
  a revelation.

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Revisia and NZ Steel

• Reducing Plant Maintenance Downtime

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Revisia and NZ Steel

• Revisia is a team of internationally experienced
  mechanical engineers, animators, CAD operators,
  and business analysts who specialise in the
  production of innovative 3D visual-based
  solutions to assist clients streamline
  engineering, construction, operational and
  maintenance processes.
• Nextspace as a technology partner, together with
  our content management has provided real
  solutions and savings for NZ Steel.

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Revisia and NZ Steel

• Problem
• Shutting down the plant for maintenance is
  expensive and complex, several thousands of
  dollars per hour.
• Solution
• Visualise maintenance procedures for critical
  shut-down tasks. Graphical work instructions for
  maintenance personnel with interactive 3D and
  video on hand-held devices on the factory floor.
• Benefits
• Enables Maintenance personnel to plan, develop
  and implement safe and optimal work practices.
  Accelerates lean manufacturing through tools for
  continuous improvement and benchmarking.

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Demo

• Workflow CAD, real measurements and pictures ?
  Deep Exploration ? Deep Server with Deep Access
  and Deep View as well as Adobe Acrobat Reader.

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JWB Group

• Fast Decisions for Custom Packaging

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JWB Group

• JWB Group is a leader in the design of plastic
  packaging and the visualization of complex
  objects and design.
• We have to build models as part of the
  manufacturing process. Using Right Hemisphere
  Technology, we can use the same models as a tool
  for communicating with our customers.

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JWB Group

• Problem
• Fast moving consumer goods companies want to make
  and approve product design decisions as quickly
  as possible to reduce overall production and
  go-to-market times.
• Solution
• JWB speeds their clients approval process with a
  3D model of the bottle with the customer branded
  label included. The 3D model is sent to the
  customer as a PDF over email so they can
  instantly see how their own label looks on a
  standard bottle.
• Benefits
• The result is a highly customised bottle for the
  customer. There is no printing, no physical
  prototype, no couriers, no waiting and reduced
  costs. The easy communication with the customer
  and the customers client facilitates the
  decision making.

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Workflow

• CAD ? Deep Exploration ? Deep Server with Deep
  Access and Deep View as well as Adobe Acrobat
  Reader.

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Vector and Utilitech

• Easily accessible learning material
  fortechnicians and the general public.

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Vector and Utilitech

• Vector is a multi-network infrastructure company
  which owns and operates a range of energy and
  technology businesses and assets. Utilitech
  trains people working in utilities and
  construction to be qualified, competent and safe.
  Together we need a modern way to provide
  training on todays complex and ever changing
  technologies that is intuitive and easy to learn.
• Nextspace has enabled us to build a structure
  onto which further elearning modules can be
  attached, and through which people can
  unambiguously learn and understand complex tasks
  and issues around energy, its production and
  consumption, and the environment.

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Vector and Utilitech

• Problem
• How can we standardize our training across the
  organization and be able to offer both courses
  that comply with NZQA and in-the-field training
  and assistance? Also, how can we best reach out
  with complex concepts about energy production,
  usage and the environment to the general public?
• Solution
• Online multimedia environments solve both issues,
  with strategic use of 3D where necessary.
  Further, a web server capable of tracking
  individual student progress completes the tool as
  an elearning platform.
• Benefits
• Our field operators, and other technicians or
  students can take part in our courses from
  wherever they are, be it at home, in the field or
  in the workplace. And the general public can see
  in an easily understandable form the entire human
  energy cycle and the effects on the environment
  from their home computer.

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Demo

• Workflow CAD ? Deep Exploration ? Deep Server
  with Flex frontend.

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3D Ltd

• Reaching new customers through Virtual Galleries

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3D Ltd

• 3D Ltd brings 3D interactive visualisation
  technology to artists, enabling a wider reach to
  more customers than otherwise possible.
• Nextspace has allowed us to broaden our vision to
  include network based automatically generated
  galleries and showrooms, as well as implementing
  a user-friendly gallery scenario.

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3D Ltd

• Problem
• Artists have a limited ability to reach large
  numbers of potential customers through
  exhibitions or at their studios.
• Solution
• Displaying the artworks online in a virtual
  gallery allows many potential customers to
  experience them in a familiar context and to
  customise the experience to match their own
  places.
• Benefits
• The number of potential customers who can see the
  artworks is an order of magnitude larger than
  otherwise. The same technique is equally as
  applicable to virtual showrooms and for
  displaying artworks for a gallery long after
  the physical exhibition is finished.

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Demo

• Workflow 3D Studio MAX and Adobe Photoshop ?
  Deep Exploration ? Esperient Creator or Unity3D.

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Urban Voyage
Turning dreams into reality.
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Urban Voyage

• As a visual solutions specialist, Urban Voyage
  assists its clients by rapidly developing
  projects and prototypes which can be brought to
  market faster, more effectively and with superior
  outcomes.
• Accessing technology through Nextspace has helped
  us to create unique solutions that meet real
  market needs.

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Urban Voyage

• Problem
• Super yacht building is highly competitive and
  innovative, involving owners, designers and
  builders all over the world, working in different
  time zones and languages. How do you bring
  everybodys ideas together, develop a project,
  present it and ensure that the project will be
  successful?
• Solution
• Online 3D models enable all stakeholders to
  collaborate in realtime over the internet,
  integrate ideas from hand sketches to CAD and
  validate a design ensuring risks are minimised
  and design errors are eliminated. As the design
  fully evolves, models can be updated and targeted
  to the markets ensuring the highest chance of
  success.
• Benefits
• Provides confidence to all stakeholders that
  design intent is followed, understood and that
  all expectations are met or exceeded. 3D
  integration solutions help to sell boats faster,
  build them more efficiently and provide training
  and support once the vessel is complete.

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Demo

• Workflow CAD ? Deep Exploration ? Deep Server
  with Deep Access and Deep View as well as Adobe
  Acrobat Reader.

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Predefine

• Project managing complex projects

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Predefine

• Predefine is a virtual construction company that
  provides solutions for controlling construction
  projects and processes.
• Nextspace enabled us to more quickly demonstrate
  to the construction industry how 3D could lower
  costs and improve sales.

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Predefine

• Problem
• In a construction project, designers, architects,
  builders, suppliers and trades-people need to be
  coordinated.
• Solution
• Prototyping with 3D visuals reduces the need for
  expensive onsite modifications and cost overruns
  and ensures all aspects of the building process
  can be well checked before construction actually
  starts.
• Benefits
• Digital prototypes simulate the building process
  and the building itself, so clients save time and
  money and build with fewer uncertainties. The
  need for onsite modifications is reduced thus
  reducing the cost of tools and labour.
  Similarly, the need for expensive rebuilds due to
  planning mistakes is avoided.

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Demo

• Workflow ArchiCad ? Deep Exploration ? Deep
  Server with Deep Access and Deep View as well as
  Adobe Acrobat Reader.

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MoTaT

• Bringing to life a piece of history.

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MoTaT

• MoTaT is a museum in Auckland that preserves
  transport and technological history for the
  people of today and tomorrow. We are always
  looking for new ways to engage with the public
  using modern technology.
• Nextspace has brought alive the Beam Engine with
  animated Stereoscopic 3D so that the general
  public can really see inside the complex workings
  of this historical piece of Aucklands history.

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MoTaT

• Problem
• The Beam Engine that used to pump water for
  Auckland has been restored. How can we show what
  happens inside in a way that people can really
  see and understand? We need this for the
  re-opening of the restored Beam Engine.
• Solution
• Animated stereoscopic 3D with a live commentary
  going through a sequence tells the story of the
  history and the technology more eloquently than
  any other medium.
• Benefits
• People can really see the inner workings of the
  Beam Engine and hear some of the more amusing
  points (like what happens when eels get sucked
  up), and the interest around stereoscopic 3D
  graphics helps fuel interest in history.

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Demo

• Workflow 3DStudio MAX ? Deep Exploration ? Deep
  View.

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Catlins Area School

• eLearning increases opportunities for schools and
  students

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Catlins Area School

• The Catlins Area School provides elearning in
  Aviation Studies and Tourism for South Otago and
  nationwide.
• Nextspace has helped us to enhance teaching and
  learning across the school curriculum using
  interactive realtime 3D.

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Catlins Area School

• Problem
• There is a shortage of young people considering
  aviation as a career. There is already an
  Aviation Studies elearning programme.
• Solution
• Using interactive 3D, students can manipulate
  and explore parts of an aircraft, even
  disassembling the aircraft and putting it back
  together virtually.
• Benefits
• The powerful visualization tools enhance the
  understanding of complex technical topics,
  without needing access to real planes.

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MARS Medipix

• Helping the MARS scanner be commercially viable.

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MARS - Medipix

• Canterbury University is leading an international
  consortium to develop commercial medical imaging
  products based on the newly developed Medipix
  detector chip.Nextspace is providing the
  interlinking technology, based on the Right
  Hemisphere platform, that will manage, process
  and store the data from the scanning hardware and
  enable it to be used for a variety of purposes
  ranging from scientific investigation of the
  internal structures of small organic objects such
  as a mouse or ftus to diagnosis of medical
  conditions in a human.

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MARS - Medipix

• Problem
• The Medipix detectors allow full spectroscopic
  x-ray imaging that has applications in astronomy,
  high energy physics and medical imaging. But how
  do you support the workflow and transition of
  data?
• Solution
• The project will run for six years with a number
  of commercialisation steps along the way.  The
  first, by mid 2009, will have a small scanner
  ready to be purchased by scientific
  organisations, each with its embedded Deep Server
  tailored for the management of Medical Imaging
  data.
• Benefits
• This will allow medical practitioners and
  scientists an unprecedented ability to bring
  together data of the same patient or sample from
  various scanners to aid in the diagnosis or
  scientific analysis.
• Further, some spinoff products will also be
  developed running Matlab processing within the
  massively parallel Deep Server, very useful for
  the scientific community, and being able to
  combine and manage medical data from any other
  medical scanning device through the DICOM file
  standard.

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Dataflow

• Raw data from scanner ? Matlab processes on Deep
  Server DICOM formatted files from other devices
  ? Deep Exploration with Matlab and Voxels ? 1.
  Adobe Acrobat Reader, 2. embedded in Powerpoint
  or Word, 3. Deep Server with Deep Access and Deep
  View, 4. Other medical or analysis programs via
  DICOM format.

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MiROR

• Training entire surgical teams in a mixed reality
  environment.

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MiROR

• MiROR is a fully functional operating room with
  advanced holographic, data processing, simulation
  and interfacing technology. This is a mixed
  reality environment where practitioners can
  safely practice performing minimally invasive and
  open surgical procedures.
• Deep Server will be the data management backbone.
  It will automate the delivery of data integrated
  from multiple (medical) data sources to all
  downstream stakeholders whilst ensuring that
  personal security, confidentiality, and privacy
  of data can be maintained.

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Summary (Arguments)

• Lower costs
• Improve sales
• Reach more customers
• Faster, more efficient decision making
• Unambiguous, cross cultural and multi-language
  communication.
• See and communicate complex processes and
  products
• Collaboration between stakeholders
• Graphical communication along the workflow
• Educate and train using a medium natural to our
  senses
• Simple, intuitive user interfaces
• Reuse of digital assets

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Contact

• Dr. Roy C. Davies,CTO and Research Director
• Email roy.c.davies_at_nextspace.co.nz
• Phone [phone]
• Skype roycdavies
• Web www.nextspace.co.nz