ALPHABETIC SOUP:TYPOGRAPHY 1

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• ALPHABETIC SOUPTYPOGRAPHY 1

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Exploration 2

• Title - Lyrically ChallengedObjectives
• This exercise will encourage you to engage with
  the process of understanding letterforms and to
  explore the potential of texture within graphic
  work. In addition it will encourage you to draw
  subtle relationships between meaning and
  aesthetic.
• Instruction
• Choose a line from a song and recreate the line
  using text made using a set of real objects. Take
  a photograph of your construction and crop where
  necessary.
• Tips
• 1. Consider assembly of letter forms from smaller
  identical components or manipulate malleable
  material.2. Consider all elements of the
  photograph the choice of background behind the
  words, punctuation, lighting, overall colour,
  balance of textures and legibility levels.3.
  Consider the overall harmony of letter shapes,
  accuracy of positioning and the scale of type in
  relation to the overall size of the image.
• 4. Reflect on the meaning of the lyrics and
  choose materials which are appropriate but avoid
  being too literal or formulaic. Can you surprise
  us?

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Objectives

• Enable you to identify typeface categories
• Introduce typeface terminology
• Enable you to make more informed decisions
  regarding typeface appropriateness aesthetic
  value

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Typography is to printing as dramatics and
elocution are to the spoken word. Best Book
Erik Spiekermann EM Ginger, Stop Stealing
Sheep Find out how Type Works, 2003, Adobe.
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(No Transcript)
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Modernist Typography
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International Style Swiss Design
Hofmann, Ballet Poster, 1959
Muller Brockman, Public Awareness Posters, 1960
1953
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Postmodern Approaches
Neville Brody, Various Design, 1990s
Poster for "Snow White the Seven Pixels"
presentation. April Greiman, 1986
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Plane Crash Kills 250
Comic Sans Bold
Plane Crash Kills 250
Courier New
Plane Crash Kills 250
Bodoni MT
Plane Crash Kills 250
Gill Sans MT
Plane Crash Kills 250
Impact
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A
A
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counter
arm
serif
bowl
ABER
apex
stem
tail
bar
counter
UPPER CASE
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cross stroke
ascender
ear
crotch
bfpry
serif
descender
tail
stem
counter
lower case
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Font Categories
Handgloves

• Serif
• Sans Serif
• Script
• Display
• Symbols

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VARIETY
variety
UPPER CASE
Vs.
lower case
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A
A
Vs.
Serif Sans Serif
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A

• Short finishing strokes
• More traditional
• Easier reading
• Main body text

Serif
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A

• Abrupt ends
• Even in thickness
• Modern
• Upward flowing

Sans Serif
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A
A

Serif Sans Serif
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A
A
250 pts
250 pts
Times New Roman Arial
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Hp
Point size measured from baseline to baseline.
Axb
Cap height
X-height
baseline
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reason
There should be a
for your choice of typeface
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(No Transcript)
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(No Transcript)
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(No Transcript)
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Typography as Identity
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Typography as Emotion
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lonely
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Summary - think about...

• Letter shape - sans serif vs serif
• Word shape - caps vs lower
• Identity - typography gives extra meaning to
  words
• Suitability
• Size - relation to space
• Aesthetics aim for elegance above novelty