Topic: Communication

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Topic Communication
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The language of leadership

• The Message Appeal (Whats said)
• Common Purpose
• Expressive Communication (How its said)
• Graphic, engaging, language
• The Setting (Where its said, Supportive symbols)
• The Messenger Credibility (Who says it)

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Expressive communication...

• Framing -- process of defining the purpose of the
  organization in a meaningful way
• Rhetorical crafting -- using symbolic language to
  give emotional power to message

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The language of leadership

• Framing
• Amplifying values
• Amplifying beliefs, by emphasizing
• importance of our mission
• need for/root cause of our mission
• (stereotypes of our opponents)

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The language of leadership

• Rhetorical crafting
• symbols
• metaphors analogies
• organizational stories
• focus on audience
• sounds
• repetition, rhythm, alliteration

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King illustrates...

• Rhetorical crafting
• symbols
• metaphors, analogies
• organizational stories
• focus on audience
• sounds
• repetition
• rhythm
• alliteration

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Chamberlain illustrates...

• Framing
• Amplifying values
• Amplifying beliefs, by emphasizing
• importance of mission
• need for/root cause of mission
• stereotypes of antagonists