Company Presentation

1
Company Presentation Ronald R. Carney President
CEO
Proprietary Confidential
2
Mission
The Experience Management Company

• ______________
• Enhancing experiences
• and driving profitability through
• Identity Management innovation______________

3
What Is GOTM?

• ______________
• A suite of secure RFID business solutions for the
  leisure entertainment industry powered by
  SmarTTender ______________

4
System Capabilities
Feature-rich offering

• Our RFID wristband improves your guest experience
• Light weight, waterproof, and SECURE
• Disables when removed!
• Provides access to facility lockers
• Protects against under age drinking
• SmarTTenderTM Cashless purchasing
• Cumulative balance linked to credit card
• Declining balance for stored value pre-paid
  cash
• Integration into POS and ticketing systems
• Under age alert directly on POS
• Real time CRM data acquisition

5
Experience Management
Via RFID innovation
GO RFID Wristband Your ticket, your walletthe
key to your locker
U.S. Patents 7,042,357 7,119,690 7,168,626
RFID Wristband
Security
Safety
SmarTTender Access and manage identifiers
associated with the users experience in the venue
IAAPA Best New Product 2006
6
GO RFID Wristband
Worlds only secure RFID wristband

• Non-transferable, permanently disables when
  removed
• Passive RFID ISO 15963 (13.56 MHz)
• ISO 9001-2000 manufactured
• Environmentally tested
• NO sensitive information stored on band
• Customizable printing
• Patented design
• US Patent 7,042,357
• US Patent 7,119,690
• US Patent 7,168,626

7
SmarTTender
Transaction processing software

• Local or hosted (ASP) solution
• Java/J2EE based with Oracle 10g
• PCI compliant software
• Features
• Multiple wristbands on an account
• Parent/child relationships
• Credit card accounts
• Stored value accounts
• Spending limits
• Default tipping
• Age verification

IAAPA Best New Product 2006
8
SmarTTender (cont.)
Performance results

• The following transactions per second (TPS) were
  observed while maintaining lt1 second server
  response time

9
API/GO RFID Reader
An integrated system

• Application Programmers Interface (API)
• Seamless integration to POS ticketing systems
• Transaction process unchanged
• GO tender type addition
• GO RFID reader
• Integrated to POS ticketing via API
• Controlled by the API
• Writes to wristband (activation)
• Reads from wristband (access control, purchasing
  and check tab)

10
Management Console
System administration

• Administrative tool for SmarTTender
• Establish pre-authorization and re-authorization
  increments
• Set credit risk threshold
• End-of-night batching
• View patron accounts
• Manage age restrictions
• Generate reports
• Sales per station
• Employee sales tips
• Guest activity

11
Business Goals
Leisure entertainment industry

• Streamline operations
• Drive repeat attendance
• Improve onsite sales

12
Streamline Operations
Addressing business goals

• Streamline process
• Simplify controls by eliminating cash
• Reduce fraudulent activity
• Eliminate shrinkage by removing cash
• Improve productivity
• Decrease cycle times and increase employee
  efficiency
• Reduce resources
• Automated tasks reduce headcount
• Decrease employee turnover
• Reduce training and employee skill level
  requirements

13
Raise Attendance
Addressing business goals

• Improve the guest experience
• Create a truly VIP feeling
• Drive repeat visit
• New marketing opportunities
• Wristband sponsorships
• Enhance advertising/marketing message
• Word-of-mouth improved guest experience
• Tailor marketing and service effort
• Guest purchasing habits
• Customer relationship management

14
Increase Onsite Sales
Addressing business goals

• Enable faster larger transactions by
• Reducing (Transaction Friction)
• Decreasing cycle times
• Driving impulse purchasing
• Providing guests continuous access to purchasing
  power
• Simplifying credit card usage
• Mobile sales opportunities
• Expanding POS locations

15
Transaction Friction
Wristbands pay their own way!!!

• Competitors seeing 18 spending increase on
  wristbands
• RFID credit card pilots yielding 15-20 larger
  tickets

ISC (HMS) VIP area (mobile service, no vouchers)
Clear Channel VIP area (mobile service, no
vouchers)
ISC (HMS) VIP area (no mobile service, no
vouchers)
ISC (MIS) VIP area (mobile service, 50
vouchers)
Wet N Wild Full park (no mobile service, no
vouchers)
16
User Feedback
Employee testimonials

• My line speed has increased significantly.
• Food Beverage Manager
• The GO system is great because I dont have to
  spend as much time counting my drawer at the end
  of the day.
• Food Beverage Employee
• I like the GO system because it is easier and
  quicker for me.
• Retail Shop Employee
• Our guests who used the system last week, have
  been coming to Guest Services asking for the
  wristband!
• Front Gate Employee

17
User Feedback
Guest testimonials
click video above to view

• I love the convenience of not having to carry
  anything around the park with me.
• Its so easy, every park should have this.
• Its awesome just the way it is. I highly
  recommend it.
• This system is so perfect that it is going to
  bring me back to this park next time I am in
  Orlando.
• I am very impressed. It made my stay here much
  easier and more enjoyable.
• You dont have to keep going back to your
  locker to get money.

click video below to view
18
Summary
Ready to GO

• Operation of GO is simple
• Wristbands pay for themselves through increased
  per capita purchasing
• Guests and staff enjoy the GO system
• GO enhances the Guest Experience and drives
  profitability

19
The Experience Management Company
Contact Information
Proximities, Inc. 1335 Gateway Drive Suite
2005 Melbourne, FL 32901 www.proximities.com
Ronald Carney, CEO 321-723-4985 x160