Social Enterprise

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Social Enterprise
Penny Newman former chief executive Cafédirect, So
cial Enterprise Ambassador
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Growers The Heart Of Cafédirect
Bertha Fanueli Matowo, Kilimanjaro, Tanzania
Coffee growers from Recocarno, Haiti
Beatrice and Molly, Kayonza tea farmers, Uganda
Tea pluckers, Michimikuru, Kenya
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• In the UK Cafédirect is the 4th largest roast and
  ground coffee brand, 5th largest freeze dried
  brand and the 6th largest tea brand.
• Available in almost 5,000 major supermarkets,
  over 1,300 independent outlets and thousands of
  food service venues, such as hospitals,
  universities, schools and hotels.
• Emerging global brand Ireland, Hong Kong,
  Singapore, Slovakia and Greece.

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Biggest ethical public share issue The future
is in your hands
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A voice for the future Growers have direct say
in Cafédirects strategy
Raúl del Águila, Cocla Peru, Representing Coffee
Producers in Latin America
Raymond Kimaro, KNCU (Kilimanjaro Native
Cooperative Union, Tanzania) Representing Coffee
and Tea Producers in Africa
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The Cafédirect Difference

• Grower started, grower operated, grower owned.
• In 2004 we successfully undertook the UKs
  biggest ethical public share issue.

• Empowering, not overpowering, we invest on
  average 60 of our profits in the businesses and
  communities of our grower partners.
• More than 3.3 million since 2000.

• Our pay scale
• Rewards growers for organic
• Rewards growers for quality
• Weve paid more than 13 million above the market
  price since 2000.

Together weve improved the lives of 1.4 million
people.
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• To find out
• how were changing the world
• how you can help
• how you can get our drinks in your office
• visit
• www.cafedirect.co.uk

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Social Enterprise
Penny Newman former chief executive Cafédirect ,
Social Enterprise Ambassador