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Cybersmearing

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Warren Bickford, chairman, International Association of Business Communicators ... the impact of bloggers when it agreed to spend millions to placate customers ... – PowerPoint PPT presentation

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Title: Cybersmearing


1
Cybersmearing
  • The Risky Business ofEmployee Disengagement
  • 31 August 2005

2
Speakers
  • Warren Bickford, chairman, International
    Association of Business Communicators (IABC), and
    vice president, Gryphon Reputation Management
  •  
  • Jiyan Wei, senior associate and director of
    interactive services, v-Fluence Interactive
    Public Relations, Inc.
  • Charles Pizzo, Ragan contributor and trainer.
    Independent practitioner specializing in crisis
    and labor communications.

3
  • Kryptonite tacitly acknowledged the impact of
    bloggers when it agreed to spend millions to
    placate customers whose U-shaped bicycle locks,
    an Internet billboard found, could be picked in
    seconds using a ballpoint pen.
  • Can West News Service

4
Thank You !
  • To contact these speakers
  • cybersmearing_at_charlespizzo.com
  • 1 (504) 282-0454
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