Witty Bit World, Inc.

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Witty Bit World, Inc.

• Deborah Morefield
• Jennifer G. Hudson, M.D.

Presented to the UNC Charlottes Five
Ventures April 7th, 2005
The concepts, treatments and production
techniques detailed in this proposal remain the
exclusive property of Witty Bit World, Inc, until
such time we are contracted to execute them. They
may not be developed or produced by any other
parties without the express written consent of
Witty Bit World, Inc. Unauthorized use of the
attached materials will be considered a breach or
propriety, under which this proposal has been
developed and submitted.
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Business Overview
Founded

• By Deborah Morefield and Jennifer G. Hudson,
  M.D. in March, 2004
• To fill the growing demand for unique,
  high-quality, fun and effective educational
  materials for children in the two to six-year-old
  age group with a branded trademarked product
  that
• teaches letter recognition and phonics
• promotes physical wellness
• develops social skills
• fosters respect for self and others

Mission
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Character Recognition
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Character Recognition
Instruction in which children have opportunities
to see and compare letters is key to efficient
and easy letter learning. Gibson and Levin,
1975
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The Concept
Witty Bit World is a colorful world of fantasy
where alphabet letters come to life through
vibrant personalities.
Each set of letters are represented as adult
(upper case) and child (lower case).
Independent Childrens Research Organizations
have concluded that children are more likely to
retain information when there is a personality
reference associated with the information.
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Products / Services
Phase One
26 short story books and CDs

• Witty Bit World Books and Music
• 5x5 book for each letter
• Books offered individually or in sets.
• Corresponding Witty Bit World music/audio CD
• Musical story song
• VO of story
• Cool Kids Club skit about story
• Other W.B. songs

Introducing a few letters at a time enhances
mastery. Adams, 1990
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Products / Services
Phase Two
Witty Bit World t.v./home videos

• 13-episode broadcast quality series - each 26
  minutes
• Proposals are currently submitted to UNC-TV/PBS
  for evaluation
• Initial feedback has been positive.
• Possibility of distribution to other Public
  Television Markets through out the US by PBS plus
  - a specialty distribution company
• Public Television supplies an implied endorsement
  and vast audience expecting quality programming
  and products.

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Products / Services
Phase Three
Witty Bit World ancillary products
The Witty Bit Alphabet Train

• With WBWs unique combination of fantasy and
  reality, we see an unlimited potential for
  licensing and brand extension opportunities
  beyond broadcast and home video, including
• Books, audio CDs, toys and hard goods
• Interactive computer CDs and DVDs
• Clothing and soft lines
• Branded Entertainment (a la properties such as
  Blue Clues Live)

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Market Summary
The demand for childrens educational content is
growing.

• There are approximately 18 million children ages
  2-6 in the U.S. .
• About 87 of these children have parents that buy
  childrens books at least once per month.
• About 77 watch at least one show on television
  per week.
• By 2007 the Book Industry Study Group predicts
  net domestic sales will rise to 2.04B, and
  predicts that Internet promotion and mass
  merchandisers increasing focus on books will
  become stronger. Holt, 1/5/04
• The 2000 U.S. Census estimates indicate that the
  number of children in the 2-6 year old bracket
  will increase by nearly 50 by 2050 .
• Parents will continue their trend of increased
  spending on educational materials.

US Census, Population Projections Program
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Market Opportunities
Good quality educational media for children is in
high demand which will continue to escalate
through the increasing avenues of distribution

• Digital Cable
• Satellite television
• Internet services
• 24 hour digital pre-school channel to be launched
  in the US in September of 2005. HIT
  entertainment

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Market Strategies

• Television audience - creates awareness of
  available products
• PBS show Barney is a successful example of
  beginning locally
• Educational exposition and trade shows
• Public Relations campaign - target media and
  evaluation boards with press releases and
  promotional packets
• Samples books
• Videos
• CDs
• Point of purchase displays - at major retailers
• Internet site - integrated into all public
  relations and advertising tools.
• WittyBitWorld.com Site will include
• Games / Learning tools
• Stories
• Music
• Video clips
• Purchase products

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Market Research
HIT Entertainment, Annual Report Accounts, 2004
Revenue Profit 284.7 million Net
Profit 64.2 million
Revenue Net Barney 65.5 million
14.8 million Bob The Builder 62.6 million
14.1 million Thomas Tank 51.2 million 11.5
million Wiggles 32.3 million 8.3 million
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Competitive Advantage

• Unique learning tool concept
• Markets to parents, teachers AND children
• All in one
• education
• values
• fitness/health
• social skills

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Goals Objectives

• 5-Year Goals
• Year 1 music and book production complete
• Year 2 video production complete, launching
  program on public television and local cable
• Year 3 toy production, interactive
  website/computer learning tools
• Year 4 extension of video products
• Numbers
• Shapes
• Colors
• Year 5 reading skills videos

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Our Team

• Jennifer G. Hudson, M.D., co-founder
• board-certified pediatrician in Salisbury, NC
• special emphasis in early childhood development
  and wellness
• Deborah Morefield, co-founder
• creator, art director and award winning editor
• Susan Schroeder, marketing consultant
• served as vice president of marketing for Clear
  Channel Worldwide
• Andrew Luckey, business consultant
• Served as Director of Business Development
  Finance for Environments, Inc., a manufacturer
  and distributor of early childhood educational
  products
• Extensive experience in wholesale, retail,
  finance and operations.
• Rick Morefield, production consultant
• Owner of Image Concepts, a NC based broadcast
  production company

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Summary
Why Not...

• make letter recognition as fun and entertaining
  as recognizing Barney, Teletubbies or Sponge Bob?
• create quality entertainment for children that
  encompasses a multitude of learning tools and
  values?

Numerous studies demonstrate that how well
children read by the end of first grade has
repercussions for the remainder of their school
years and their lives. Lehr, Wertheim and
Johnson
Teaching children the most important initial
building block to reading success!