HIGHLIGHTS

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HIGHLIGHTS

• PRIMETIME
• MID-SEASON PROGRAMMING2005/2006

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4TH QUARTER HIGHLIGHTS
ABC leads Adults 18-49 CBS is a close competitor
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4TH QUARTER HIGHLIGHTS
ABC FOX post gains over last season CBS
slips NBC tumbles WB UPN are flat
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Winners by night of the week
ABC wins 3 out of 7 nights CBS wins 2 out of 7
nights
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Top 15 Programs Adults 18-494th Quarter
Top Programs ABC 4 CBS 6 NBC 4 FOX 2
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4th Quarter Hits/Misses
HITS
MISSES

• My Name IS Earl (NBC)
• Invasion (ABC)
• Prison Break (FOX)
• Commander In Chief (ABC)
• Criminal Minds (CBS)
• How I Met Your Mother (CBS)
• Ghost Whisperer (CBS)
• Close To Home (CBS)
• Everybody Hates Chris (UPN)

• Head Cases (FOX)
• Inconceivable (NBC)
• Sex, Love Secrets (UPN)
• Just Legal (WB)
• The Apprentice Martha Stewart (NBC)
• Night Stalker (ABC)
• Hot Properties (ABC)
• 3 Wishes (NBC)
• Threshold (CBS)

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Looking Ahead New Programming

• 7 NEW DRAMAS
• In Justice- ABC/Fri 9-10P
• Love Monkey-CBS/Tues 9-10P
• Book of Daniel- NBC/Fri 10-11P
• South Beach-UPN/Wed 8-9P
• The Bedford Diaries-WB/March 06
• What About Brian-ABC/March 06
• Windfall-NBC/March 06

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Looking Ahead New Programming

• 4 NEW COMEDIES
• Emilys Reasons Why Not- ABC/Mon 9-930P
• Crumbs-ABC/Thu 930-10P
• Courting Alex-CBS/Mon 930P
• Four Kings-NBC/Thu 830-9P
• 2 NEW ALTERNATIVE SERIES
• Get This Party Started-UPN/Tue 9-10P
• Skating With Celebrities-FOX/Mon 8-9P

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Looking Ahead Returning Series

• ABC
• The Bachelor (Reality) Mon 10-11P
• Dancing With the Stars (Reality) Thurs
  8-930P/Fri 8-9P
• CBS
• Survivor (Reality)Thurs 8-9P

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Looking Ahead Returning Series

• NBC
• Fear Factor (Reality) Tue 8-9P
• Scrubs (Comedy) Tue 8-9P 2 original half-hours
• FOX
• 24 (Drama) Mon 9-10P
• American Idol (Reality) Tue 8-9P/Wed 830-9P

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ABCs Midseason Strategy

• Groom Monday night for football-less 06/07
  season the network will shift to attract females
  in this time period young, romantic comedy
  reality
• Comedy remains a challenge for all of network
  television Crumbs paired with Dancing With the
  Stars stands a good chance to survive
• Add a crime drama all other genres are covered

DANCING WITH THE STARS
EMILYS REASONS
IN JUSTICE
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CBS Midseason Strategy

• Solidify Mondays comedy block Courting Alex is
  a fresh look with a strong female lead
• Prove they can deliver dramas other than crime
  series- aka LOVE MONKEY

Love Monkey
Courting Alex
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FOXS Midseason Strategy

• If its not broke dont fix it!
• 24 and American Idol are two of FOXs most
  successful mid-season series theyre BAACK!
• FOX will add a limited run series Skating with
  Celebrities

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Skating with Celebrities
American Idol
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NBCS Midseason Strategy

• Currently in 3rd place the mid-season is very
  important to NBC. Winter Olympics will be a
  launch pad for additional mid-season entries
• The network hopes to rebound with comedy. Scrubs
  is back on Tuesday while My Name is Earl and The
  Office move to Thursday.
• An edgy new drama, Book of Daniel joins Fridays
  lineup

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WBS Midseason Strategy

• Will strategically roll out mid-season programs
• Beauty and the Geek returns after last summers
  successful run
• The Bedford Diaries will explore young adult
  sexuality in March 06

BEAUTY THE GEEK
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UPNS Midseason Strategy

• A hot new drama from Jennifer Lopez should spice
  up UPNs lineup

SOUTH BEACH
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