Realtime Business How Do Enterprises Benefit From SAP Netweaver

1
Real-time Business How Do Enterprises Benefit
From SAP Netweaver?

• Hubert Österle
• SAP NetWeaver Conference
• Basel, 2003-10-01

2
Agenda

• Real-time Business
• Enterprise Application Integration
• SAP NetWeaver
• Conclusion

3
Real-time Customer Processes Change the Way We Do
Business
4
Real-time Business Requires Integration
Common Semantic Model
Ordering
Exchanging XML messages is the easy part.
Common semantics is the hard part.
5
Agenda

• Real-time Business
• Enterprise Application Integration
• SAP NetWeaver
• Conclusion

6
ATURB_at_WEB Is a xApp for Service Centers Around
the World
ABB Turbo Service Center
7
ATURB_at_WEB Is a xApp for Service Centers Around
the World
Customer-Database
60000 Customers108000 Technical assets

• Redesigned customer process
• Reused existing applications
• Hard coded interfaces

ABB Turbo Service Center
Assemblyinstructions
Check turbo- charger data
Manuals
Check credit status
Service Network

• Spare parts inventory reduced by 12 (about 17
  Mio. CHF)
• Reduction of IT costs (replacement of mainframe)
• Reduction of process costs
• Support of sales and distribution (cross- and
  up-selling)

Choosespare part
70 Service centers
500 Employees
Checkavailability
Spare part order
Send order
27000 Spare parts
Repairturbocharger
Product configuration
180000 Turbochargers
Service reports
Worldwide inventory
49000 Service reports
8
Zumtobel Staff Had Problems With the Product
Catalog

• Annual print-out of the product catalog was
  outdated
• Country-specific prices were difficult to manage
• Product configuration was complex resulting in
  many returned deliveries

9
Zumtobel Staff Started with a Redesign of the
Customer Process
Zumtobel Staff
Agent
Zumtobel Staff Agent Portal
Reference
Product
Acquisition
Light Planning
Solutions
Marketing
Agent-specificPrice List
Bidding
Inventory Query
Ordering
Order Status
Order
Order Grouping
Delivery Status
Accounts
Payments
Bank Line
Current Bookings
Payable
Due/overdue
Online
Reclamation
Complaints
Reclamation
Status
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A "xApp" Serves the Acquisition and Bidding
Process of the Agents
Agent Process
Acquisition
Bidding
...
Light Planning
Prod. Marketing
Reference Solutions
Agent-specific Price List
11
A "xApp" Serves the Acquisition and Bidding
Process of the Agents

• Redesigned customer process
• Reused existing applications
• Integration simplified with EAI

• More convenience for the agent
• Reduction of delivery failures
• Faster and more precise sales process
• Roll-out for all sales organizations

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Agenda

• Real-time Business
• Enterprise Application Integration
• SAP NetWeaver
• Conclusion

13
Netweaver Can Be More Than EAI

• The Internet-Browser simplified front-end
  integration.
• Portal software removes many of the obstacles in
  user handling (e.g. Single Sign-on).
• XML-based messaging is clearly more flexible than
  EDI or RFC.
• Data synchronization has matured in systems like
  ALE (? MDM).
• SAP NetWeaver uses the pre-defined meta-data
  repository.

14
Integration Platforms Cannot Resolve Semantic
Clashes

• Different understanding of "shipment"Customer
  aks for "shipment nofication"Supplier notifies
  "goods staged"Customer understands "shipment
  released"
• Different Product IDsSupplier has frame
  agreement for product "XR4"Customer has product
  "XR4-Australia"
• Missing link between order and order
  confirmationCustomer orders an item with 100
  unitsSuppliers system splits order-line into
  two orders with separate order confirmationsCusto
  mers system cant match second order
  confirmation to original order

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Agenda

• Real-time Business
• Enterprise Application Integration
• SAP NetWeaver
• Conclusion

16
The Customer Process Will Drive the Business

• SAP has a good chance to succeed with NetWeaver.
• SAP customers are becoming more agile, but there
  is no such thing as a "Lego-Enterprise"
• Whats needed is
• Customer process redesign
• Collaboration negotiation (? Change Management)
• Technical implementation (? Change Management)

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Contact Information
Hubert Österle
IMG AG Fuerstenlandstrasse 101 CH-9014 St.
Gallen Phone [phone] Fax [phone]
8181 e-mail hubert.oesterle_at_img.com URL
www.img.com
Institute of Information Management University of
St. Gallen Mueller-Friedberg-Strasse 8CH-9000
St. GallenPhone 41 71 224 2420Fax [phone]
2777 e-mail hubert.oesterle_at_unisg.chURL www.iw
i.unisg.ch