Job Development

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• Job Development
• Paul E. Clayton
• P.E.Clayton and associates
• Key west FL 33040
• 1-800-383-4913
• Www.Motivation1.Com
• Paulclayton_at_earthlink.Net

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Concepts of Selling

• People buy benefits not products

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What Does the Employer Want?

• Dependability
• Likeability
• Workability

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Principles of Marketing Your Program

• Do a good job and let people know you did a good
  job.
• A program is only as good as people perceive it
  as good.

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Marketing Your Program

• Make Sure Staff is in Agreement to the Goals and
  philosophy.
• Community is aware of your goals and philosophy.
• Clients are aware of your goals and philosophy.

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Things to do Marketing

• A PSA about your program. (For the Public)
• A PSA about hope. (For the Client)
• Newspaper articles Human Interest

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Things to do Marketing

• Letters Sent to Clients.
• Follow up phone call.
• Name of your program.
• Sell Benefits not Products.

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Test Your Materials

• Always Test your letters and brochures
• Never Let a Committee or Family Decide

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Test

• Test Headlines in your office with clients.
• Send out different letters.
• Record the Return

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Name that Program

• Look for Words that Sell
• Dont call it what it is.
• Make it Mysterious
• Get them curious.

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Get Them Interested

• Use Blank Envelope with Only Office Address.
• What gets you the most in your mail.

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ENVIRONMENT

• FRIENDLY RECEPTIONIST?
• DO I LOOK PROFESSIONAL?
• DOES MY WORKSPACE LOOK LIKE I AM EFFICIENT?
• DID I CONFIRM MY APPOINTMENT?

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Jobs

• 3 Fallacies

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People Know What They Want To Be.

• The majority of People have no idea of what they
  want to be.
• Most people do not do research or take tests.

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People Need Training

• People are in Jobs that they have no background
  in at all.

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PEOPLE GET HIRED BECAUSE THEY ARE COMPETENT

• People get Hired because the interviewer likes
  them.

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Finding a Job

• The Fast Way

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What Do I want to do??

• Career
• Job

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Where to Go For a JOB

• Newspaper
• Phone
• Friends
• Volunteer Groups
• Internet

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News Paper

• The News Paper only contains about 15 to 20 of
  all jobs in Your Area

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Blind Ads

• Only 1 out of 100 persons receive a reply from a
  blind ad asking for a resume.

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The Best Way To Find A Job is through...

• Phone
• Friends
• Churches
• Volunteer Groups

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The Psychology

• of finding a Job

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Using The Phone

• Why Do People keep calling you at home?
• 2.3 people out of 25 will respond in a positive
  manner to your request.

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Look Forward to Rejections

• I need 23 rejections in order to get 2
  possibilities.
• Every time I get a rejection I am getting closer
  to finding a JOB
  
  

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Interview / Lead

• 2
• 9
• Getting Closer 12
• 15
• 20
• Start Here 25

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Things to Do

• Look in the Yellow Pages under topics where you
  might want to work e.g... Computers, Accounting,
  etc...
• Begin Calling the First 25 names.
• WARNING AVOID JUDGING who to call and who will
  not hire.
• Get a note book for recording information.

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The Approach

• Be Pleasant and Up-Beat.
• Ask for the Person who is doing the hiring.
• Introduce self. My name is
• I am looking for work. Do you have any jobs
  available?

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The Approach

• If YES, Find out what is available and what you
  need to do to fill out an application.
• If NO, Ask if that person knows anyone hiring in
  the area.
• Thank them for their time and record results.

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Remember

• When finding an Interview Quality and Quantity
  are equally important.
• Make at least 25 calls a day.

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Remember

• The Purpose of the RESUME is to get an INTERVIEW
• Some people get Jobs without a Resume

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The Resume

• Should be One page.
• Clean Looking and Inviting.
• Simple
• Avoid hobbies
• Avoid Age etc.

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NameAddressPhone

• Objective
• Work Experience
• Education

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Send In Different Resumes

• Up Date the Resume once every two weeks.
• Cover Letter and Resume with a follow up phone
  call.

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The Interview

• Things to Remember

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Remember

• An Interview is not a Job An Interview is not a
  Job An Interview is not a Job An Interview is not
  a Job An Interview is not a Job

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REMEMBER

• IT TAKES ONLY ONE INTERVIEW TO GET A JOB. BUT IT
  MAY TAKE 34 ONE INTERVIEWS

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Job

• 2
• 3
• You need Rejections to get a Job
• Start Here 34

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REMEMBER

• GO FOR THE HEART
• THE EMPLOYER IS LOOKING FOR DEPENDABILITY,
  LIKEABILITY AND WORKABILITY.

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REMEMBER

• YOU ARE JUDGED ON YOUR EXTERNALS.
• WHAT YOU WEAR IS IMPORTANT.
• START WITH A HAND SHAKE.

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REMEMBER

• CLARIFY ANY QUESTIONS
• ASK HOW YOU ARE DOING

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Paul E. Clayton

• PO Box 1042
• Key West FL 33041
• 1-800-383-4913