PANELIST: Ian Lee, MSc' - PowerPoint PPT Presentation

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PANELIST: Ian Lee, MSc'

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... of Marketing & Advertising. HealthCastle.com. Know Your Business ... Find your balance between content and advertising. Traffic is King. Content Readers Want ... – PowerPoint PPT presentation

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Title: PANELIST: Ian Lee, MSc'


1
HealthCastle.com
  • PANELISTIan Lee, MSc.
  • Director of Marketing Advertising

2
Know Your Business
  • Treat your website as a business
  • Know your business objectives
  • Find your balance between content and advertising
  • Traffic is King

3
Content Readers Want
4
Important to Bring Traffic Back
5
Offer Unique Tools
6
PR EffortsPlacement in Print, Radio and TV
7
Boost Credibility
Partnering with USDA
HON Accredited
8
Ad Spots
9
A/B Test 120x600 vs. 160x600
Versus
eCPM
120 x 600
160 x 600
-14.9
10
A/B Test Text vs. Image and Text
eCPM eCPM No Significant Difference
Versus
Text Only
Image and Text
11
Connect with Ian Lee
  • Twitter - _at_HealthCastleIan
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