Ecommerce

1
E-commerce

• Lecture 9
• Change management

2
E-commerce

• Objectives
• By the end of the lecture students should
• Appreciate the different types of change which
  require management for e-commerce
• Understand the need for an outline plan for
  implementing change in e-commerce
• Appreciate alternative approaches to
  organisational structure organisational change

3
E-commerce

• Change management
• Strategy implementation
• Change management

4
E-commerce

• Change management
• Schedule
• Budget
• Resources needed
• Organisational structures
• Managing the human impact of change
• Technologies to support e-business change

5
E-commerce

• Perspectives on e-business change
• Market and business model
• Business process
• Organisation structure, culture and staff
  responsibilities
• Technology infrastructure changes

6
E-commerce

• Perspectives on e-business change
• Management buy-in and ownership
• Effective project management
• Action to attract and keep the right staff to
  achieve change
• Employee ownership of change

7
E-commerce

• Scale of change
• Business process re-engineering

8
E-commerce

• Business process re-engineering
• Fundamental rethinking
• Radical redesign
• Dramatic improvements
• Critical contemporary measures of performance

9
E-commerce

• Business process re-engineering
• Identifying the process of innovation
• Identify the change levers
• Develop the process vision
• Understanding the existing processes
• Design and prototype the new process

10
E-commerce

• Planning change
• Estimation
• Resource allocation
• Schedule/plan
• Monitoring and control

11
E-commerce

• Project plan and schedule
• Initiation
• Systems development lifecycle

12
E-commerce

• Prototyping
• Prototypes
• Analysis
• Design
• Development
• Testing and review

13
E-commerce

• Types of prototype
• Throwaway prototyping
• Evolutionary prototyping
• Incremental prototyping

14
E-commerce

• Human resource requirements
• Staff retention
• Outsourcing
• Outside-in
• Inside-out

15
E-commerce

• Revising organisational structures
• Ad-hoc activity
• Focusing the effort
• Formalisation
• Institutionalising capability

16
E-commerce

• Managing human dimension of change
• Achieving management commitment
• Degree leaders break from previous ways of
  working
• Significance and comprehensiveness of change
• Extent organisation head actively involved in
  change

17
E-commerce

• Managing human dimension of change
• Achieving staff commitment
• Unfreeze present position
• Move quickly to new system
• Refreeze with new system as accepted part

18
E-commerce

• Organisational culture
• Survival
• Productivity
• Human relations
• Stability

19
E-commerce

• Knowledge management
• What is knowledge?
• Knowledge management
• Explicit knowledge
• Tacit knowledge

20
E-commerce

• Objectives of knowledge management
• Improving profit/growing revenue
• Retaining key talent/expertise
• Increasing customer retention/satisfaction
• Defending market share against new entrants

21
E-commerce

• Objectives of knowledge management
• Gaining faster time to market with products
• Penetrating new market segments
• Reducing costs
• Developing new products/services

22
E-commerce

• Objectives of knowledge management
• External structure initiatives
• Internal structure initiatives
• Competence initiatives

23
E-commerce

• Implementing knowledge management
• Lack of
• Understanding of KM and benefits
• Employee time for KM
• Encouragement in current culture of sharing
• Incentives/rewards to share
• Funding for KM initiatives
• Appropriate technology
• Commitment from senior management

24
E-commerce

• Implementing knowledge management
• Technologies
• Intranets
• Communications techniques
• Electronic document management systems
• Expert systems

25
E-commerce

• Implementing knowledge management
• Capturing knowledge
• Interpreting knowledge
• Deploying knowledge
• Staff training
• Measurement of impact of KM programme

26
E-commerce

• Risk management
• Identifying risks
• Identifying possible solutions
• Implement solutions
• Monitor risks

27
E-commerce

• Objectives
• Appreciate the different types of change which
  require management for e-commerce
• Understand the need for an outline plan for
  implementing change in e-commerce
• Appreciate alternative approaches to
  organisational structure organisational change