Bubble Forms: The Last Frontier of Preprinted Forms Create Custom SlugScan Reports

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Bubble Forms The Last Frontier of Pre-printed
FormsCreate Custom Slug/Scan Reports
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Agenda

• Lytrod Software Overview
• Variable Applications for Higher Education
• OMR 101
• Scanning Technologies
• What is OMR?
• Limitations of Pre-Printed
• Advantages of Digital
• Strategic Change for Education
• Digital Design Considerations
• Lytrod Proform Designer Demo
• Success Stories
• How do you test ABCs when you dont know your
  ABCs? Denver Public Schools
• Start Small and Grow Garden Grove Community
  College
• The challenge of pre-slugging University of
  Houston at Clear Lake

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Lytrod Software Overview
Sacramento

• Lytrod Software is Celebrating 22 Years of
  Experience in Supporting Xerox Technologies
• Established in 1985
• Software Developers
• Corporate Headquarters in Fairfield, CA

San Francisco

• Lytrod Software Designer Products
• Direct Mail Variable Data Design Software
• Trans-Promo Statement Design Software
• Variable OMR Bubble Forms Design Software
• Xerox Legacy Technology Migration Software
• Driving FULL COLOR and Monochrome Printers
• Solutions for Office, Graphic Arts, Midrange, and
  Enterprise Environments
• Xerox Advanced Partner
• Optimized for FreeFlow
• Xerox Software Partner of the Year two years
  running

Just Send the Data Customer Facing Slides 1 of 3
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Character Scanning Technologies

• Optical Character Recognition (OCR)
• MICR-Detects magnetic ink
• Primary industry Banking
• Bar Code
• Product ID, numeric value
• Quick scan of pre-set numeric values
• Industry Retail (UPC), Government postal
  sorting (PostNet)

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Interpretive Scanning

• Flat-bed (entire sheet scan)
• Handwriting
• Image recognition software required
• Human intervention required to verify scanned
  result
• OMR Optical Mark Recognition
• Interpreted with software application REMARK
• LED (Light Emitting Diode)
• OMR Optical Mark Recognition
• Uses strategically placed LEDs to pick up
  user-placed responses
• Frequently referred by major scanning
  manufacturer company name Scantron

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What is OMR?

• Quick and cost-effective humaninput data
  collection
• Optical Mark Reader
• Traditional LED flat bed scanner
• New Flatbed Scanner w/ OMR Scanning Software
  such as Remark
• OMR forms applications
• testing
• surveys
• attendance
• Industries
• medical
• education
• government

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OMR Application CreationTraditional Pre-press
Workflow
Create Mock-Up of Form for Scanner Company
Receive Proof, Edit
2 to 5 weeks from order to delivery
Approve Final Place Order
Documents delivered and stored
wastage due to limited shelf life
Pre-Slug Forms
Use forms/Discard Obsolete
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Limitations of Preprinted OMR Forms

• Expensive
• Custom form creation 250-500
• Long Lead Time
• 5-8 weeks
• Minimum Quantity Requirements
• Typically 10,000
• Does Not Meet Changing Needs
• Waste of obsolete forms
• Example A market research firm ordered 750,000
  OMR forms at a cost of 6 cents each. When they
  had to order an extra 20,000 forms, it cost 25
  cents each. When they ordered an additional
  2,000 in Spanish, it cost them 1.00 each
• Data merge is time-consuming and inaccurate in a
  two-pass process

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OMR Application Creation Digital Print Workflow
2. Download template to the Printer (only once)
3. Send the Data (and job start) to the Xerox
VIPP Enabled printer
1. Design OMR Form and Data Integration with
Proform Designer
4. Data Merges and Print!
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Benefits of a Digital Print Workflow

• Low production cost per page
• Form development cycle dramatically reduced
• Order minimums are eliminated
• Scanning accuracy improved
• Reduce/eliminate waste with print-on-demand
• Eliminate outside print vendors
• Two-pass to one-pass cycle
• Enables strategic change
• Compatible with existing scanners new scanning
  technologies

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Electronic Form Benefit Strategic Change for
Education

• Testing Drives the Curriculum
• Allows Customized Classroom Testing
• Enables Customized Standardized Tests
• Facilitates Costly Placement Testing in Different
  Languages
• Enables Cost-Effective Grade Reporting to be
  Customized to Grade Levels

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K-12 Intuitive Testing
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• Denver Public Schools
• Challenge
• To determine if pre-readers could understand
  sound concepts
• Solution
• Customized tests with pictures
• Eliminated the error rate at all grade levels
  transcribing answers from question books to
  standardized answer sheets
• Empowered teachers to better understand the
  curriculum impact

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Garden Grove Community College

• OMR Solution initiallyon 2 Xerox Phasers
• One Campus to Multiple
• Expanded to 2 Xerox DocuColors
• Applications and printvolumes grew (along
  withdramatic cost savings)
• Unique Lytrod/VIPP print-engine based composition
  allowed for ease of transition

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University of Houston at Clear Lake

• Customer Challenges
• Pre-printing cost expensive and didnt allow for
  professors to change tests
• Evaluation reports had to be pre-slugged with
  student information, presented to the board each
  semester
• Very time consuming to merge data and print
  in-house results were poor
• Cost of taking variable slugging out of house
  was very high results were still not acceptable
  turn-around and accuracy were worse
• Solution
• Proto-type created in Lytrod in less than 2 hours
• Merging of 10,000 records, printed within minutes
  of data submission
• Current hard cost 1.00 per sheetProposed
  0.12 per sheet

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Electronic Forms Design Considerations

• Exact Placement of objects is Critical for
  Accurate Scanning
• Software Must Assure Placement of Timing Tracks
  and Response Bubbles
• Scan-Blind ink must be used for LED Scanners
• Customized Response Shape
• Customized Bubble Text
• Flexible Font Support
• Logo/Image support
• Data Integration Capabilities

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Summary...

• Create customized electronic OMR forms using
  Lytrods Proform Designer and Xerox Digital Print
  Engines
• Cost Effective
• Bring OMR In-House
• Flexible Customization
• Easy to use for a Quick Turnaround
• Easy Personalization
• Variable Pre-slugging

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We are ON YOUR TEAM!

• VP of Marketing
• Karen Lytle
• klytle_at_lytrod.com
• 1 707-422-9221
• Technical Marketing Manager
• Cynthia Osborn
• cosborn_at_lytrod.com
• 1 707-422-9221
• Technical Support
• 1st Level Local
• 2nd Level Xerox Technical Support Centers
• 3rd Level Lytrod Softwaresupport_at_lytrod.com
  Lead Richard Zabala1-707-422-9221
  (630am-430pm PST)

Karen Lytle Cynthia Osborn
Richard Zabala Technical Solutions Manager
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Bubble Forms The Last Frontier of Pre-printed
FormsCreate Custom Slug/Scan Reports