'JET BLUE has a secret weapon: a virtual reservation

1
No Limits?Short on Priests, U.S. Catholics
Outsource Prayer to Indian Clergy Headline, New
York Times/06.13.04 (Special intentions, .90
for Indians, 5.00 for Americans)
2
Microsoft Live MeetingLocation
CyberspacePresenter Tom PetersWheres Tom
West Tinmouth VermontDate 19 August 2004Topic
Its Not Your Fathers World!
3
Two Weeks in July 2004 Not Your Fathers World!
4
Chinas size does not merely enable low-cost
manufacturing it forces it. Increasingly, it is
what Chinese businesses and consumers choose for
themselves that determines how the American
economy operates. Ted Fishman/The Chinese
Century/The New York Times Magazine /07.04.04
5
The Ultimate Luxury Item Is Now Made in China
Headline/p1/The New York Times/
07.13.2004/Topic Luxury Yachts made in Zhongshan
6
Vaunted German Engineers Face Competition From
China Headline, p1/WSJ/07.15.2004
7
One Monday this spring, a forty-three-year-old
salesclerk at the Home Depot in Plano, Texas,
scribbled some updates onto an old resume and
took it to his local copy shop. To his education
and work historya bachelors degree in
industrial engineering and technology, service in
the U.S. Marine Corpshe added a recent
moonlighting job as a handyman and a new career
objective. Ten minutes later, in southern India,
a middle-age Hindu man in a cavernous workplace
began to type the Home Depot clerks words. The
New Yorker /07.05.2004
8
JET BLUE has a secret weapon a virtual
reservations center. Jet Blues 600 agents all
work from home. Source Ad for
Avaya/BW/07.19.2004
9
Business 2.0 outsources section of August 2004
issue!Source USA Today/07.19.2004
10
One Singaporean worker costs as much
as 3 in Malaysia 8
in Thailand 13 in China
18 in India. Source The Straits
Times/08.18.03
11
Thaksinomics (after Thaksin Shinawatra, PM)/
Bangkok Fashion City/ managed asset reflation
(add to brand value of Thai textiles by
demonstrating flair and design excellence)Sourc
e The Straits Times/03.04.2004
12
When I was growing up, my parents used to say to
me Finish your dinnerpeople in China are
starving. I, by contrast, find myself wanting to
say to my daughters Finish your homeworkpeople
in China and India are starving for your job.
Thomas Friedman/06.24.2004
13
Level 5 (top) ranking/Carnegie Mellon Software
Engineering Institute 35 of 70 companies in
world are from IndiaSource Wired/02.04
14
Infosys!
15
Organizations will still be critically important
in the world, but as organizers, not
employers! Charles Handy
16
Dont own nothin if you can help it. If you
can, rent your shoes.F.G.
17
If there is nothing very special about your
work, no matter how hard you apply yourself, you
wont get noticed, and that increasingly means
you wont get paid much either.Michael
Goldhaber, Wired
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Personal Brand Equity Evaluation

• I am known for 2 to 3 things next year at this
  time Ill also be known for 1 more thing.
• My current Project is challenging me
• New things Ive learned in the last 90 days
  include
• My public recognition program consists of
• Additions to my Rolodex in the last 90 days
  include
• My resume is discernibly different from last
  years at this time

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T.T.D./AssignmentConstruct a 1/8-page or
1/4-page ad for Brand You for the Yellow Pages
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Nobody gives you power. You just take it.
Roseanne