Souvenirs

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Souvenirs
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Tourists perception towards souvenirs and the
souvenir buying process

• Neue Zürcher ZeitungZurich is a top
  destination to spend money
• Tages-AnzeigerTourists bring money soccer fans
  dont
• Tourist spending per day GBP 220
• 10 20 of tourism-related expenditures can be
  attributed to shopping in the wider sense of the
  term

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Research to date

• Phenomenon of tourist shopping
• Tourism experience vs. micro-experiences
• Shopping tourism vs. Tourism shopping
• Little research on most important product type
  Souvenirs
• Almost no qualitative research
• Demand for souvenirs difficult to define

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Purpose of study

• Highly dispersed elements of knowledge need to
  be inventoried, structured and consolidated to
  gain understanding
• Early step to set the grounds for future
  research in the context of souvenir shopping in
  general, and souvenir buyers perceptions in
  particular
• Research method 1st step literature review
  (academic and trade)

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Dimensions
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Still more questions than answers

• What are the meanings ascribed to the souvenirs
  by their owners?
• How important is the material value of the
  souvenir?
• What is a fair price for a souvenir?
• Is authenticity an issue when selecting a
  souvenir?
• What are the selection criteria in the souvenir
  buying process?