National Chlamydia Screening Programme

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National Chlamydia Screening Programme
National Chlamydia Screening Programme
A Night on the Town
Jayne Overett
Chlamydia Screening Programme Manager North East
Essex
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Right Place

• Communication
• Know your area
• Risk assessment
• Prime time 9pm-11pm

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Right Staff

• The right team and the magic number
• Know your facts and figures (1 in 10)
• Safety precautions
• Testing Equipment

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Right Marketing

• Advertising Radio, Newspaper, TV
• Corporate image
• Freebies
• Sales pitch

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Corporate Image
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Corporate Image
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Itll be Alright on the Night!

• Head for the toilets!
• Proactive rather than reactive
• Simple DIY test
• Quality not quantity

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Getting Down and Dirty
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Why its working in North East Essex

• Good working relationship with Bars, Police and
  Pubwatch
• Media Coverage
• Young people own that space
• In a convenience at their convenience

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Extremely Positive Public Reaction

• James, 18 Its a really good idea, I would never
  bother to get tested otherwise
• Rachel, 23 What youre doing here is brilliant!
  Ive come out to see my friends, and got tested
  for Chlamydia at the same time!
• Gemma, 19 I like that I can take a test at the
  same time as my friends, where I feel
  comfortable, rather than going to a GU clinic on
  my own

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Lessons Learned

• Getting down and dirty!
• Laboratory and doughnuts
• Staffing (not everyones cup of tea)
• Timing
• Knowing your area
• Marketing products

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Its Cost Effective

• Average of 106 tests per event (based on 6 recent
  events)
• Cost per test collected approximately 3.31

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How were doing it locally (Apr 08-Sep 08)
A Night on the Town
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Advertising

• Gazette 15/04/08 - Chlamydia Team targets
  Colchester Town Centre
• Gazette 18/04/08 - Chlamydia blitz targets
  under-25s Medical specialists are to blitz pubs,
  clubs and bars in Essex to raise awareness of the
  sexually transmitted disease Chlamydia.
• Gazette 16/06/2008 - Chlamydia Team Launch
  Summer Offensive
• Gazette, 13/11/08 - North Essex Sexual Disease
  Testing a Success. The team have been proactive
  in tackling the issue, by carrying out events in
  pubs and clubs

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BBC News Look East

• BBC NEWS England
• Spreading Chlamydia Message

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Thank you for your time