thinking about the future of reference

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thinking about the future of reference

• with stacey aldrich
• april 2008

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JOCASTA NUThe archives are comprehensive and
totally secure, my young Jedi. One thing you may
be absolutely sure of - if an item does not
appear in our records, it does not exist!
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life of the mind
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life of the mind
?
?
?
?
?
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finding information
G E T I N F O
Senses
TIME
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finding information
G E T I N F O
Others
Senses
Senses
TIME
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finding information
G E T I N F O
Group
Others
Others
Senses
Senses
Senses
TIME
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finding information
G E T I N F O
Books/ Journals
Group
Group
Others
Others
Others
Senses
Senses
Senses
Senses
TIME
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finding information
G E T I N F O
Library
Books/ Journals
Books/ Journals
Group
Group
Group
Others
Others
Others
Others
Senses
Senses
Senses
Senses
Senses
TIME
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finding information
G E T I N F O
Radio
Library
Library
Books/ Journals
Books/ Journals
Books/ Journals
Group
Group
Group
Group
Others
Others
Others
Others
Others
Senses
Senses
Senses
Senses
Senses
Senses
TIME
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finding information
Databases
TV
G E T I N F O
Radio
Radio
Library
Library
Library
Books/ Journals
Books/ Journals
Books/ Journals
Books/ Journals
Group
Group
Group
Group
Group
Others
Others
Others
Others
Others
Others
Senses
Senses
Senses
Senses
Senses
Senses
Senses
TIME
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finding information
Internet
Databases
Databases
TV
TV
G E T I N F O
Radio
Radio
Radio
Library
Library
Library
Library
Books/ Journals
Books/ Journals
Books/ Journals
Books/ Journals
Books/ Journals
Group
Group
Group
Group
Group
Group
Others
Others
Others
Others
Others
Others
Others
Senses
Senses
Senses
Senses
Senses
Senses
Senses
Senses
TIME
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finding information
Cell Phone
Internet
Internet
Databases
Databases
Databases
TV
TV
TV
G E T I N F O
Radio
Radio
Radio
Radio
Library
Library
Library
Library
Library
Books/ Journals
Books/ Journals
Books/ Journals
Books/ Journals
Books/ Journals
Books/ Journals
Group
Group
Group
Group
Group
Group
Group
Others
Others
Others
Others
Others
Others
Others
Others
Senses
Senses
Senses
Senses
Senses
Senses
Senses
Senses
Senses
TIME
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Wired - Found
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latest info finding experience
fred kitty
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latest info finding experience
fred kitty
alien lifeform
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the search
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the search
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statistics
when searching for information which resource do
you most often begin with?
CA Zogby Poll 2008
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statistics
looking for one source to find short response or
multiple sources to develop an in-depth response?
CA Zogby Poll 2008
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statistics
how often trouble finding what you want using
search engines?
CA Zogby Poll 2008
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statistics
Where do you go if you cant find using search
engines?
CA Zogby Poll 2008
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statistics
Where do you go if you cant find using search
engines?
64 want specialized info to supplement info
found on internet
CA Zogby Poll 2008
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statistics
have you heard of AskNow?
CA Zogby Poll 2008
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mobile access
62 of all Americans are part of a wireless,
mobile population that participates in digital
activites away from home or work.
http//www.pewinternet.org/pdfs/PIP_Mobile.Data.Ac
cess.pdf
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mobile access
http//www.pewinternet.org/pdfs/PIP_Mobile.Data.Ac
cess.pdf
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mobile access
In particular, cloud computing will emerge in
the coming years-moving ...Computing applications
and users data archives will increasingly be
accessible by different devices anytime, anywhere
over fast and widely available wireless and wired
networks. John B. Horrigan Associate Director
for Research Pew Internet American Life Project
http//www.pewinternet.org/pdfs/PIP_Users.and.Clou
d.pdf
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future considerations

• Understand how people search for information
• Need to understand nature of information space,
  and how spelling, grammar and sentence structure
  contribute to effective searches. (info behavior
  study UCL - 1.2008)
• Continue to find the white spaces for needed
  information services

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opportunities

• Create services that build/support social
  connections
• Build structures that support participatory
  reference (David Lankes)
• Information Mappers - creating easier and better
  ways to find information
• Build on value of trust - helping to identify
  trusted sources
• Create info products in the right spaces
• Information Literacy Guides/Active Promoters

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thank you.