ReImagine

1
Re-Imagine!

• Beyond the Borders of Residential Real Estate
  Re-imagine and Re-ignite your Association with
  Commercial Services

Valarie D. Willis
2
Think! About It

• Is your association in survival mode?
• Are you just sticking to the basics in your
  association?
• Are the structures of your association designed
  for today or tomorrow?
• Are you reforming or re-imagining?
• Fast forward to 2015 how many of you will still
  be running scintillating and vibrant
  associations?

3
5
The
Transformations
Departments to Professional Service
Firms Managers to Leaders at all
levels Employees to Brand YOU Professionals Cust
omer Service to Customer Experience Work
Assignments to Wow!Projects
4
TAKE THE LEAP!
5
Re-Imagine Model for Business in a Disruptive Age
New Markets
6
Six Big Ideas for NAR

• Tantalizing Technology
• Extraordinary Talent
• Awesome Experiences
• Memorable Services
• Demographics
• Incredible Designs

7
It is the foremost task and responsibilityof
our generation to re-imagine our enterprises,
private and public. Re-imagine Business
Excellence in a Disruptive Age
8
Our Re-imagine! Agenda

• Table Introductions
• Why Re-imagine
• New Markets
• Value Creation
• Blow It Up! Envision the Future
• Action Items

9
Table Introductions

• Quickly introduce yourself name and
  association.
• In Pairs
• Why are you involved in the association
• What four words would people use to describe your
  association? Be Honest!!!
• One person report out words from the table.

10
Why should you re-imagine your association today?
Why find new borders to cross?
11
Why Re-imagine?
12
No matter your business, no matter your
experience, the odds are the waters rising.
You dont have time to do things the regular way.
Tom Kelley The Art of Innovation
13
The corporation as we know it, which is now 120
years old, is not likely to survive the next 25
years. Legally and financially, yes, but not
structurally and economically.
Peter Drucker, Business 2.0
14
If you dont like change, youre going to like
irrelevance even less.
General Eric Shinseki, Chief of Staff. U. S. Army
15
26m
Speed!
16
The Destruction Imperative?

• The problem is being successful!

17
Cows follow the same path back to the barn every
day. If something blocks the way, they do
whatever possible to get back on the path as soon
as possible.
18
This works just fine for cows on a farm.
19
City cows must be more flexible, to avoid getting
stuck in traffic.
20
Scorecard!
21
Professional Service Firms
22
PSF Organizations

• W.W.P.F.
• H.V.A. Projects
• Talent Magnet
• Client Centric
• Partner with B.I.C.

23
Outsight

• A desk is a dangerous place from which to watch
  the world.
• John le Carré

24

• Gift Registry
• Rent a Truck
• Installation Services
• Expo Design Center

Pay Plans
Technology
Patient Records
Scheduling
25
Is Your Association

• The best source?
• Credible?
• Timely?
• Relevant?

26
Member Conversations
1. Who are your members? Think
demographics. 2. What do they need? New
ideas 3. Who could be new members?
27
The Client ExperienceAlways team with client
full partners in achieving memorable results
(Wanted Chimeras of Moonstruck Minds!)
28
C.D.O.
29
Six Big Ideas

• Destroy to Create
• Women Roar
• Its an XF World
• Its about the Experience
• Think Weird
• Design, the ultimate edge

30
New Markets
31
Re-Imagine Model for Business in a Disruptive Age
Members
Services
Products
32

• Wal-Mart opening 500 stores in 2005

Shopping Center Today- 11/2005
33

34

35
New Markets

• No wheat please! Dealing with celiac disease.
  Bakeries find niche in gluten-free foods.

Cincinnati Enquirer
36
Marriott in Harlem
37
New Market Exercise

• What markets should my association explore
• What will the association gain?
• What would the association have to give up?

38
Challenging our Assumptions

• What are your assumptions about Commercial Real
  Estate
• What were 3 shared assumptions from the group?
• How do you test the reality of the assumptions?
• How can you respond to these assumptions?

39
New Value
40
Re-Imagine Model for Business in a Disruptive Age
Distinctiveness
Brand Promise
Experiences
41
Re-Imagine the Process
E-DMV Retinal Scan ID Eye Test License Vending
Source Suzanne Kantra Kirschner
42
Coffee Music
43
Best Service, Lowest Rates
What Can Brown Do For You?
44
Reel Mom Tuesdays
45
Re-imagine!
Re-imagine!
46
New Value Exercise

• What value can you offer to the new markets
  discussed? Be Specific.
• What value can your offer to Commercial Real
  Estate?

47
Branding
48
Brand Choices
49

Other
50

Other
51

New York
Vancouver
52
Move across the borders

• Create XF teams and conversations
• More open and have real dialogue

53
(No Transcript)
54
What we sell is the opportunity for a 43
year-old accountant to dress up in black leather,
ride through small towns and have people be
afraid of him.
Harley executive, quoted in Results-based
Leadership
55
TNT
56
R.POV8 Exercise
R.POV8
Remarkable Point Of View/8 Words or less/If you
cant state your position in eight words or less
you dont have a position.--SG
57
Your Big Ideas
Moving to New Horizons
58
Re-imagine the future! Homework!
Imagine your association in 2-5 years from now.
Imagine that it includes commercial real estate.
What would your association look like, feel like,
what would you offer? If you already have
commercial members, what needs to change? Think
words, pictures, metaphors. Think bold! Think
Radical! Think Technicolor! Think Passion! Use
your design and beauty card for stimulus!
59

• If the rate of change outside the organization
  is greater than the change inside the
  organization, then the end is near.
• Jack Welch