Dias nummer 1

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(No Transcript)
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Survey of working conditions for foreign
correspondents covering Denmark
Survey designed and conducted by Common Sense
Communications in cooperation with VisitDenmark
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Things look pretty good
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Facts and figures

• 86 respondents from more than 25 countries
• 56 based in Denmark
• 51 freelance

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Accessibility of sources
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Openess of sources
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Importance compared with local media
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Importance (Denmark-based correspondents)
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Topics
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Broader scope of coverage when based in Denmark
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Demand for coverage from Denmark has increased
last couple of years
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Main reasons for increased demand

• This is largely a function of the cartoons and
  the troops in Iraq first and now in Afghanistan
  but also increasingly from the climate story
  leading up to next years big climate conference
• The intrest has increased because Denmark in
  some points is seen as an example (for instance
  flexicurity/childcare system). And of course the
  cartoon crisis..
• Key events leading to the increased interest are
  the Muhammad cartoon crisis and the speculation
  surrounding Anders Fogh Rasmussen as either NATO
  general secretary or EU president

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What to do to increase output?
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but you can also do something
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but you can also do something
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Quality of press material
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International Press Center (IPC)
75
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but room for improvement of website
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The official website of Denmarkwww.denmark.dk
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The official website of Denmarkwww.denmark.dk
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Conclusions and opportunities

• Denmark-based correspondents feel to a higher
  degree lees important than local reporters
  an untapped potential for increased coverage
  among correspondents living in Denmark
• More Danish media available in English could
  increase output
• More info in English could increase coverage from
  correspondents based abroad
• Correspondents are in general interested in
  several topics think across events and
  themes for opportunities
• Denmark-based correspondents rate IPC press
  briefings very high increase
  cooperation with IPC