Housing, Infrastructure, Quality of Life

1
Housing, Infrastructure, Quality of Life

• Increase Home Ownership for All Income Levels
• Change Perceptions
• Increase Community Pride
• Attract Investment

2
Goal 1

• Objective
• Secure partnership agreements with six
  traditional and nontraditional lenders and three
  nonprofit housing developers to offer
  low-interest rate interim and permanent financing
  for new home construction and rehabilitation of
  existing homes for people at 50-80 of area
  median income.

• By September 2007, increase interim and permanent
  financing options for south Dallas families whose
  incomes fall between 50-80 of area median
  income by identifying at least six financial
  institutions that offer flexible lending for new
  construction and rehabilitation of existing homes.

3
Goal 1

• Activities
• Make presentation to lenders at the Dallas
  Federal Reserve Bank to discuss the need for more
  flexible lending standards to increase home
  ownership opportunities for South Dallas
  residents with incomes between 50-80 of area
  median.
• Identify six flexible funding sources for housing
  rehabilitation for South Dallas families with
  incomes between 50-80 of area median.
• Make presentations to nonprofit housing
  developers and secure partnerships with funders
  to offer traditional and non-traditional
  financing for homes they produce in South Dallas.

• Success Looks Like
• At least three funders have committed to
  providing special lending products for South
  Dallas By December 2006.
• Three additional funders commit to participate by
  February 2007.
• At least three nonprofit housing developers and
  their funders have committed to the program by
  December 2006.
• SDCAC Housing Task Force, nonprofit housing
  developers and funding partners are helping
  families overcome barriers to home ownership.
• Increase in the number of first-time homebuyer
  mortgage and rehabilitation loan applications to
  SDCAC lending partners.
• Increase in number of non-traditional mortgage
  financing approvals for families within target
  population.
• Increase in the number of homeowners, quality and
  variety of housing available in South Dallas.

4
Goal 2

• Improve internal and external public perceptions
  of South Dallas and encourage community pride.

5
Goal 2

• Objective 1
• Improve news reporting about South Dallas by
  developing guidelines that include promotion of
  positive images about the community.

• Activities
• Facilitate dialogue with local news media and
  other public communicators to discuss fair and
  accurate reporting of news in and around South
  Dallas.
• Work collaboratively with local media editors to
  establish guidelines for reporting news in and
  around South Dallas.
• Assemble a panel of South Dallas opinion leaders
  to identify specific strategies for promoting
  positive images.
• Create a brand slogan to promote South Dallas.
• Develop a promotional plan to collaborate with
  Crime Watch groups and the Dallas Police
  Department to increase patrols.

6
Goal 2

• Objective 2
• Develop a comprehensive marketing plan that will
  promote a positive image of South Dallas to make
  known the many assets of this community by
  October 2007.

• Activities
• Seek funding to hire a grant writer to identify
  funding sources for creation of a marketing
  campaign.
• Select a committee to oversee the marketing
  planning and implementation process.
• Continue positive branding and promotional
  activities.

7
SUCCESS LOOKS LIKE

• Regular meeting are held on quarterly basis with
  local media news editors for ongoing information
  exchanges to prevent misinformation from being
  reported about South Dallas.
• Local news stories contain accurate geographic
  information regarding news being reported in and
  around south Dallas.
• More accurate reporting of crime and other social
  issues resulting in a positive perception of
  community safety.
• Task Force members are holding regular in-person
  meetings and/or presentations with Dallas
  opinion leaderspolitical, business, education,
  community and faith-based.
• New media requests for interviews with Dallas
  opinion leaders about South Dallas and they speak
  in terms consistent with the positive image
  promotion campaign.
• Public buildings, local businesses and community
  centers are peppered with historical exhibits and
  informational displays highlighting unique
  aspects of South Dallas culture.
• Increase in number of press releases and media
  advisories about positive news sent to local
  media outlets.
• Increase in number of feature stories
  highlighting positive aspects of life, work and
  play in South Dallas.
• Increase in economic development activity within
  South Dallas due to positive image.