Global Technology Trends and Innovations

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(No Transcript)
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Global Technology Trends and Innovations

• For the Exhibition Industry

Presented by Ray Verhelst President CEO
ConventionDisc, Inc. Las Vegas, Nevada - USA
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A Session Preface

• Review the global implementation of exhibition
  technology and how it compares with the South
  African market
• Discuss the increased demands by exhibitors and
  attendees for greater value, more focused
  education and targeted, relevant products and
  services
• Review the electronic survey results and compare
  them to both leading and emerging markets
• Talk about common revenue streams and possible
  revenue opportunities for EXSA members
• Preview some new advances in technology being
  developed for the industry

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Opinions Benchmarks

• Technology should never be implemented just for
  the sake of using technology
• The North American exhibition market is the most
  expensive per square foot/meter as compared to
  any other marketing the world
• Always use the direct sales cost benchmark when
  demonstrating the value of spur event or the
  general value of trade shows
• Next to actual sales, Information is the most
  important asset collected on the show floor
• Watch your back Asia is coming!

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Backing Up the Rhetoric

• First purpose-built exhibition hall
• Association driven
• 12,000 trade shows are held annually
• Only 38 are held in dedicated exhibition halls
• Annually the exhibition industry generates more
  than 220 billion

• Comdex was sold for 850 million
• Average per square foot exhibit Space fee is
  35.00
• Exhibits can average between 100 to 200 per
  square foot
• US tradeshows are based on 3-dimensional marketing

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How Technology Effects The Local Market

• The post 9/11 reality
• The advent of the Internet
• Visual technology
• Remote and distance learning
• Increased natural resource costs
• Greater demand to produce more with less
• Drawing the international market
• New demands for specific information over general
  sales presentations
• Require greater value through education
• Demographics are really important

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The EXSA Technology Survey

• Why it was done
• Broken into two categories
• Event organizers and Facility management
• Question Categories
• Client use
• Internal use
• Competitive use
• Personal use
• Results are based on 29 participants
• You can extrapolate from there

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For the Event Organizer
Select the answers that best describe how your
organization uses the Internet
Public marketing followed by department
communications
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For the Event Organizer
The use of Attendee registration?
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For the Event Organizer
The use of Exhibitor Lead capture systems?
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For the Event Organizer
What is your company's position on the use of
attendee based peer-to-peer networking and
planning applications?
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For the Event Organizer
Your company's position on the use of either the
web or digital media to deliver conference/show
directories and exhibitor lists to attendees?
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For the Event Organizer
Do you have an exclusive service arrangement for
Internet access that your customers must use in
your facility or event?
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For the Event Organizer
Are you looking at the next generation of
information exchange technology such as RFID and
Near Field Technology to gather information from
your customers?
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For the Event Organizer

• RFID technology allows for attendance recording,
  peer matching, and information exchange
• NTag and SmartReg are just two of the many
  available
• Near Field Communications is the next generation
  focused individual transaction platform
• Global Positioning Systems
• Cellular-based, voice-controlled
  attendee/exhibitor interaction

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For the Event Organizer
How important is the gathering and use of
demographic information on your exhibitors and
attendees?
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For the Event Organizer
Do you see the use of technology as being a key
differentiator between your organization and
your competition either through its use or the
installation of it within your facility?
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For the Event Organizer
Does your company have an active website ?
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For the Exhibit/Stand Builder
Indicate the most frequent ways you communicate
with your customers ?

• E-mail ranks number one with telephone as
  second
• Both Fax and traditional mail are the big
  losers here

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For the Exhibit/Stand Builder
Do you offer a secured section on your website
for your clients to manage their exhibit
properties or service orders ?
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For the Exhibit/Stand Builder
Do you help your clients complete their forms for
exhibit registration or show services ?
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For the Exhibit/Stand Builder
Do you support your customers lead management
program ?
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For the Exhibit/Stand Builder
Which statements describe how you use technology
to manage your clients ?
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For the Exhibit/Stand Builder
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For the Exhibit/Stand Builder
Have you ever incorporated interactive technology
into a clients exhibit to gauge customer
interest or to evaluate adoption of the
exhibitors message ?
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For the Exhibit/Stand Builder
What is your opinion regarding the adoption of
technology within the exhibit industry ?
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For the Exhibit/Stand Builder
In your personal use of the Internet rate the
items you most often review online ?
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Session Summary

• As a forward-thinking organization you can
  transfer the knowledge gained to practical growth
  without the pitfalls of experimentation
• Must place greater emphasis on information and
  demographics
• Use technology to create an experiential
  demonstration that gets the attendee involved
• Target, target, target
• Sometimes partnerships can be good
• Use your collective power to establish standards
  and Best Practices

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Session Conclusion
For Additional ContactRay Verhelst
ConventionDisc, Inc.http//www.conventiondisc.com
rverhelst_at_conventiondisc.com
Questions?
Thank You For Listening