Yaris

1
gt30K
20K
12,205 - 15,880
19,820 - 28,230
Toyota Yaris
19,620 - 28,030
17,045 - 19,545
13,550 - 16,450
12,205 - 15,880
2
Cheeky, Irreverent, Mischevious
Effective marketing relies on the use of both
central and peripheral cues to varying degrees.
Even high-involvement purchases can use
peripheral cues to convey brand image and
identify, and persuade the consumer.-- Petty and
Cacioppo
Peripheral Cues convey brand identity

Why choose just one?
Central Cuesconvey , persuade value
visual auditory

• Upbeat, quirky music

information concerning benefits of the Yaris

• Movement

• Performance

• Fun! People, celebs

• 29 City / 36 Highway

• Rebellious situations

• Features satellite radio, GPS, airbags, etc

• Hip, icons from pop culture, kitsch

• Crash Rating

• Safety Rating

• Customer Reviews Very High

• Animals of character

• Low Price 12,205 - 15,880!

• Aesthetics wide variety of colors, NOT boring,
  distinguishes you

direct consumers to website
3
Show it, Dont Say it
Yaris Commercial
Communicating central and peripheral cues
visually, without verbal communication