P2P: Yesterday, Today and Tomorrow

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P2P Yesterday, Today and Tomorrow
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A Very Short History

• Fundamental Internet architecture is distributed
• Centralized web servers dont scale
• - Easy to implement
• - But rich media causes problems
• P2P apps restore scalability to Internet

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Media Delivery Evolution

• Central control and distribution Web and FTP
• Central control, distributed delivery Napster
• Legal issue
• Performance issues
• Radical distribution Kazaa, Gnutella
• No central control
• Worse performance than Napster
• Hybrid model Pando, Bittorent DNA, Oversi,
  CacheLogic
• Central control
• Central and distributed delivery

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Future

• Pando CDN Peer Assist
• P2P not a separate distribution channel
• P2P not a destination site
• Part of the infrastructure
• Integrated with CDN delivery
• Behind websites invisible to consumers

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The New Way
CDN
Single-source HTTP
More Viewers Worse performance Higher cost
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They say
Pando may represent the future of media
distribution.
March 2007
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Whats Pando?
Pando is the fastest growing media distribution
and monetization platform.
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Pando is
Accelerating
Total Installs
Total Installs 8 Million Growth 350,000
new users per week
8 Confidential
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Pando is
Massively Scalable
Daily Media Deliveries
Monthly Online Users 2,200,000 Daily Media
Downloads 350,000 Daily Data Delivered 70,000
GB (70TB)
9 Confidential
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Differentiators
Platform, not a Destination

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

Web

• Stream
• P2P Streaming
• Download
• On Demand or Subscription

Desktop
Embeddable into content sites and desktop apps
10 Confidential
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Differentiators
Simple, Elegant User Experience

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

Pandos process is simple. Users initiate video
transfers as easily as attaching a digital
photo. - David A. Kelly Pando performed really
well in our tests. Its a great solution to a
vexing problem. - Walt Mossberg Pando arrives
in the nick of time. I know you'll love it once
you try it. - James Coates
11 Confidential
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Differentiators
Managed Peer to Peer Infrastructure

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

Secure, Controlled
Central Server
Efficient Scalable
Distributed Network
Dynamic Targeted
Monetization Platform
12 Confidential
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Differentiators
Managed Peer to Peer Infrastructure

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

• Robust, Centralized Management Reporting
• Content and user control
• Policy based management
• Detailed reporting for media companies
• Subscribers
• Downloads
• Views
• Shares - Email, IM Web
• Viral Index
• Consumer Demographics
• Revenue
• Syndication Channels
• Connectors

• Commercial-grade Security
• Start and stop distributed content flow
• DRM support
• AES-256 Encryption
• Subscriber Authentication
• Password Protection

13 Confidential
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Differentiators
Embeddable

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

Sites and CDNs
Applications Devices
Publishing Platforms

• Email
• IM
• Web
• RSS
• Toolbar

14 Confidential
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Differentiators
B2C2C Super-Distribution

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

Web
Email
IM
Content owners empower their consumers to easily
download and share hi-res downloadable media via
the Web, Email and IM
15 Confidential
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Differentiators
Identify Engage Connectors

• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C

Connectors People with wide social circles and
exponential degrees of influence. They are the
"hubs" of the human social network.
16 Confidential
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Network Efficiency
Network Efficiency By Swarm Size
Case Study 1 Post to Web
Case Study 2 Push to Network

• Pando software update
• 12 copies pushed from Pando server
• 435,000 peer deliveries over next six days
• 99.999 of copies delivered by peers

17 Confidential
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P2P Mission

• Disrupt
• Enable
• Extend

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