WWW Management Issues

1
WWW Management Issues

• Parallel Session as part of UKOLN/Netskills
  Institutional Web Management, University of
  Newcastle 1998

2
The working parties

• Information Flow
• Acceptable Use Policies
• Supporting the Information Providers
• Promoting the Service

3
Information Flow issues

• All publications / data are associated with
  people and processes
• Who has the big picture?
• Participants and processes cross traditional
  administrative boundaries within UK HE.
• There is no 11 correlation between audience,
  product and providers.

4
Information Flow - Issues (2)

• If you structure your site according to internal
  administrative structure - what do you do when it
  changes?
• Is it a good model anyway even if it doesn't
  change?
• Is anyone interested in your internal structure?

5
Information Flow - hot tips

• Audit data and publications
• Analyse the results
• Use a document management system
• Use metadata
• Prioritise key data at each level
• Conceptual upper levels to Web Site with
  customisable tours

6
Information Flow - hot tips (2)

• Get management involved (-) not that youve
  heard that before!!
• Raise awareness of people and process
• Document and publish (where possible) the major
  players and processes.

7
AUP Issues

• Liability - key issue
• Control of servers (unofficial)
• The Acceptable Use Policy

8
AUP - Hot Tips

• Show that you are aware and active by having
  rules/guidelines and publicise these
• If you become aware of a problem, take action to
  address it
• Trademark logos
• Involve students union

9
Supporting the I.P.s - issues

• Web authoring
• Resources
• Lack of management involvement

10
Supporting the I.P.s - Hot Tips

• GET A GOOD TOOL with web management facilities -
  e.g. MS FrontPage98
• Anticipate demand
• Encourage pilot projects - work with the
  pioneers.

11
Promoting the Service - Issues

• Backing of senior management
• Fear of new technology
• Change of culture

12
Promoting the Service - Hot Tips

• Get sales pitch right at each level.
• Decide on level of skills required and promote
  accordingly
• Must have management backing
• Emphasise rewards
• Publicise success stories

13
Summary of On-going Work

• Standardised metadata for UK HE
• Legal advice sought by JISC
• Model AUP from JISC or UCISA
• Chest deals for training and evaluation
• TQA and e-publishing recognition
• More webmaster training
• Measures of effectiveness and market
• More web tools research and online training.