Retail Area Presentation Across From the Albany Mall

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Retail Area PresentationAcross From the Albany
Mall

• Nic, Risa, Mohammad, Crystal

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General Overview

• Matt Assistant Manager/Supervisor
• Located across mall since 1989
• Target is Predominantly Men 20-75
• Busy Times
• Christmas
• Sidewalk sales in July
• Fridays
• On Shift Between 12-14 employees
• Business is up since last year

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• Strengths
• Close to the mall
• Visible From Main Road
• Trusted Name is Sporting Goods
• Marine Tag Licensing
• Ticketmaster Distributor
• Bike Repair Servicing

• Weaknesses
• Viewed as a Mans store
• Expensive Clothing
• Old Structure Big and Boxy

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• Opportunities
• Expand the womens section
• More
• Light Weight Equipment
• Aerobic Gear
• Yoga Mats

• Threats
• Big Five Sporting Goods
• Only 1 mile away
• On the Main Road
• New Building
• Costcos Outdoor Equipment

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General Overview

• Clay General /Supervisor
• Built in 2000
• Target Families
• Busy Times
• New Years Eve
• Afternoons Moms with Young Children
• Evenings Young People 8-12pm
• 13 Customers will buy something extra with their
  movie rental

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• Strengths
• Clearly Visibility From Main Road
• Near Numerous Fast Food Establishments
• Strong Repeat Customer Base
• Offer Lots of Candy, Soda, Popcorn
• Large profits made from Pre. Viewed Movies
• Friendly Staff

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• Opportunities
• Sell Movie Merchandise
• Posters
• Clothing
• Board Games
• Keychains
• Mugs

• Weaknesses
• Relatively Few
• Late Fees
• Were Eliminated
• Online Services
• Now Offered
• General Competition

• Threats
• DVD Burners
• Illegal Online Downloading

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General Overview

• Biggest Competitor WALMART
• Online sales through Amazon.com
• Target children of all ages
• Specialized stores for each age group
• TOYSRUS
• KIDSRUS
• BABIESRUS
• SPORTSRUS

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• Strengths
• Location Easy to See
• Amazon.com
• (partnership might end due to legal disputes)
• Highly specialized
• Varied age groups
• (0-14 years old)
• Large stores
• Exclusive brands

• Weaknesses
• Customer service
• Understaffed
• High Prices!
• Disorganized
• Confusing store layout

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• Threats
• Wal-Mart
• Fred Meyer
• K-Mart
• Current Legal Issues with Amazon.com

• Opportunities
• Offer Sidewalk Sales
• Increase Advertising
• TV
• At the Mall
• Flyer Distribution
• J.V. with Fast Food Kid Meals

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General Overview

• Seeth Owner / Manager
• Small Gaming Shop
• Opened About 1 ½ ago
• Depends on Loyal Customer Base
• Receive Confused Walk-in Traffic
• Target Men 15-25 Years Old

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• Strengths
• Open Late
• Offer Wide Selection
• Games
• Books
• RPGs, CCGs, DVDs
• Animes
• Catalog Ordering
• Friendly Owner
• Services Provided
• Tables to play games
• Computers online use only
• 3 hour
• Vending Machines

• Weaknesses
• Small Building
• Store name can be misleading
• Few items targeting women
• Industry norm
• Location
• In between hair cuts and oriental food
• Not seen from the main road

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• Threats
• Small Market
• Competition
• Heritage Mall (across street)
• Fred Meyer Electronics
• Online Ordering

• Opportunities
• Open another location
• Move to a larger location
• Sponsor gaming events to increase store traffic
• Change store sign

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General Overview

• Paula, Customer Service
• Grand Re-Opening on April 26th
• Gave free DVD players for first 300 Customers
• Offered lots of food sampling!!
• Top sales in the district (19-20 stores)
• Employees of all ages (16-80yo)

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• Strengths
• Completely remodeled
• Layout is convenient
• New departments
• Location
• Starbucks
• Club Card
• SmartCheck
• Grocery miles

• Weaknesses
• Understaffed
• Parking on the weekends/ holidays
• High prices

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• Opportunities
• Less junk mail
• Open a gas station
• Threats
• Albertsons Fred Meyer
• Safeway's Deli competes with other fast-food
  businesses in the area

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General Overview

• Franchised stores located in
• Oregon Washington
• Headquarters in Bend
• Each stylist brings clientele (currently 6
  stylists)
• STYLE Exclusive Haircare Brand
• Busy
• Around 300pm
• After 500pm
• All day Saturday.
• Adult Hair Cuts start at 14.00
• Senior discounts are available
• The Corporation was recently sold, however, some
  establishments will be keeping the old name

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• Strengths
• New and clean facility
• Kids corner
• Cheap Prices
• Established clientele
• Self style counter
• Offer Gold Card
• Family Membership
• Weaknesses
• Location
• Limited services

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• Opportunities
• More advertising
• Expand services
• Hair Color
• Perms
• Nails
• Threats
• Full service Salons
• Other Quick Cut Salons
• (2 in immediate vicinity)

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General Overview

• Opened April 25th 1984,
• Moved to current location 2 years ago.
• Owned and operated by
• Matilda Mama Novak
• Joseph Papa Novak.
• Dishes are from authentic family recipes courtesy
  of Mama Novak.
• Well known name in Albany and in Europe.

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• Strengths
• Unique Cuisine
• Great Food
• New Location
• Friendly home like atmosphere
• Everything made from scratch
• Weaknesses
• Destination Location
• New location not as easily accessible
• Customer apprehension to foreign cuisine

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• Opportunities
• Offer coupons or daily specials
• Advertise in the mall
• Threats
• No serious threats
• Fast food restaurants throughout Albany