Economic Impact Assessment of the Apple Blossom Festival

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Economic Impact Assessmentof the Apple Blossom
Festival
Dr. Brian VanBlarcom Acadia University October
2008
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Study Purpose

• The purpose of the study is to estimate the
  economic impact of visitors attending the 76th
  Apple Blossom Festival held from May 28th to June
  2nd, 2008.
• The Festivals economic impact is measured by
  estimating spending generated by visitors.
• The Festivals economic value is measured by
  combining the estimate of Valley residents
  spending with the spending generated by visitors.

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Study Area

• The study area is the Annapolis Valley, defined
  as the geographical area from the Town of Windsor
  to the Town of Digby.
• Individuals living outside this area are
  considered visitors.
• Individuals living in this region are considered
  locals (Valley residents).

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Data

• Data was collected via a random survey of
  visitors on three different daysFriday, May 30
  to Sunday, June 2.
• A total of 205 surveys were collected.

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Estimating Direct Expenditures by Visitors to the
Festival

• Visitor participants are broken into three groups
  when assessing direct expenditures. These groups
  are
• Visitors with spending on accommodations.
• Visitors staying overnight but with no spending
  on accommodations.
• Visitors not staying overnight

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Visitors with Spending on Accommodations

• This group comprised 25 of the visitor
  respondents.
• 27 of these visiting parties attended the event
  over 3 days
• 40 of these visiting parties attended the event
  over 2 days
• 33 of these visiting parties attended the event
  over 1 day
• Average party size 3.5 persons.

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Overnight Visitors with No Spending on
Accommodations

• This group comprised 28 of the visitor
  respondents.
• 33 of these visiting parties attended the event
  over 3 days
• 52 of these visiting parties attended the event
  over 2 days
• 14 of these visiting parties attended the event
  over 1 day
• Average length of stay was 2.3 days
• Average party size 5.0 persons.

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Non-Overnight Visitors

• This group comprised 37 of the visitor
  respondents.
• All of these visiting parties attended the event
  over 1 day
• Average party size 3.67 persons.

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Valley Residents Attending the Festival

• This group comprised 71 of the survey
  respondents.
• 12 attended the event over 4 or 5 days
• 19 attended the event over 3 days
• 46 attended the event over 2 days
• 24 attended the event for 1 day
• Average length of stay was 2.3 days
• Average party size 5.2 persons

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Summary

• The purpose of the study is to estimate the
  economic impact/significance of the 76th Apple
  Blossom Festival (2008).
• The direct economic impact is measured by
  estimating spending generated by visitors from
  outside the Annapolis Valley. This is estimated
  to range from 1.2 million to 1.9 million.
• The direct economic value combines Valley
  residents spending associated with the Festival
  with spending generated by visitors. The economic
  value is estimated to range from 2.8 to 4.3
  million.