DotCom Failures

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Dot-Com Failures

• Why are Dot-Coms Failing?

2
Short Term Profits

• Many Dot-Coms focus on short-term profits rather
  than long-term profits.
• Studies show the 71 of Dot-Coms will fail within
  the first two years.

3
Costumer Comes Last

• Many Dot-Coms are focusing less on their
  costumers and more on their leadership and
  strategic partners.
• Dot-Comers say that long-term success factors
  are viewed differently than those needed to make
  a short term impact.

4
Bad Business Plan

• Another Dot-Com failure is due to bad managed
  business plans.
• Some of these bad business plans contain
  unrealistic sales projections, bad money
  management and bloated payrolls.

5
Bankruptcy

• Many Dot-Coms burn up capital trying to establish
  a global footprint.
• Dot-Coms require millions to return a profit and
  focus their money in the wrong places and soon
  become bankrupt.

6
Key Components for Online Business Success

• Find a target market that has a specific problem
  it wants solved.
• Find or create a product that solves a common
  problem experienced by target market.

• Write a persuasive sales letter that shows
  customers the benefits of purchasing your
  product.
• Build a website, drive large amounts of traffic
  to the website, and build an electronic
  newsletter.

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END OF SLIDE SHOW!

• Lauren Green
• Tues./Thurs. 800-1045
• IT 3700