BA 323: Marketing Communications

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BA 323 Marketing Communications

• Welcome!

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BA 323 Marketing Communications

• Review syllabus and calendar
• Attendance/submit cards (for team formation)

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BA 323 Marketing Communications

• On Your Card
• Your name, major, class year
• Prior mktg or advg courses,
• Strengths (skills)/weaknesses
• Fun facts
• Conflicts --meetings or presentation dates

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BA 323 Case Analyses

• Client and agency-side overviews
• Why approach each case from 2 sides?

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BA 323 Case Analyses

• Cases are real brands/services in real time
• Analyses should reflect course material
• See also Chapter 2 (esp. Fig 2.1)

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Making Brand-Level Marketing Communication
Decisions
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Guiding Structure for MarCom Implementation
Decisions