Marketing Yourself

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Marketing Yourself

• Resumes and Cover Letters
• Roosevelt University
• Office of Career Services

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Topics to cover

• What is a resume?
• What am I selling? What is my product?
• How do I package that product?
• Types of resumes
• Components
• What about supporting materials?
• Questions!

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What is a Resume?

• Pure and simple a marketing tool!
• Advertisement to the employment community that
  you are the solution to their problem
• It is NOT
• Your life history
• False or misleading

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What am I selling?

• Your resume will get 10 to 12 seconds of
  attention, how will it stand out?
• Three types of skills
• Job-related first screen
• Transferable second look
• Adaptive- why they hire you
• Your experiences as they relate to the field of
  work

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Before starting

• Inventory your skills
• List your experiences in detail
• Be knowledgeable of the professional field and
  job descriptions
• Brainstorm and answer this question
• How do my skills and experiences fit into the
  field I am applying for?

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Resumes 101

• Keep it clean, simple and easily legible
• Clean white paper
• No more than two pages
• Margins should be between .5 and 1
• Font no smaller than 10
• No Word Templates
• Use no more than two graphic elements
  underlines, bullets, bolds, etc

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Three Types of Resumes 1

• Chronological
• Functional
• Combination
• Electronic

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Chronological Resumes

• All items are listed in reverse chronological
  order
• Traditional format
• Most common type
• Use if you
• Have a solid work history
• Are staying in the same field
• Work in a traditional field

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Functional Resume

• Education is listed in reverse chronological
  order
• Experience is omitted in favor of focusing on the
  skills you have in functional areas
• Use if you
• Want to change careers
• Work in a non-traditional field
• USE WITH CAUTION!

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Combination Resume

• Education is listed in reverse chronological
  order
• Functional skills are primary focus
• Experience is listed in reverse chronological
  order with no duties
• Use if you
• Are changing careers
• Have gaps in employment
• Bring a unique skill set to the workforce

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Electronic Formats

• An attachment PDF or Word
• An email create an unformatted version
• Submitted through website use your unformatted
  version
• Can be a portfolio or LinkedIn profile

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Facts to Include

• Contact Information
• Name, address, phone, e-mail and web
• Objective (optional)
• Profile of Professional (Functional) Skills
• Education
• (include degree,dates and location
• Training/Certifications
• Work Experience

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Optional Information

• Honors and awards
• Languages
• Computer skills (hardware and software)
• Community Outreach/Volunteer experience
• Professional Affiliations

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What NOT to include

• Titles such as Resume, Fact Sheet
• No Templates
• Age, Gender, Race, Ethnicity, Religion
• Marital status
• Social Security Number
• No personal pronouns
• Photographs

• High School
• Hobbies
• Abbreviations
• Graphics
• Availability
• Salary
• Reason for leaving position
• References/Supervisor

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Resume Tips

• Last ten years of work history
• Concise and descriptive
• Use action words never use Responsible for.
• Identify transferable skills
• Show results through numbers, stats, percentages

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FINALLY

• EDIT, EDIT, EDIT!
• Have others review it

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Applications

• Legal documents
• You must include everything
• Write legibly or type
• Use black ink
• Complete a sample for reference in your job
  search materials

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What is a C.V.?

• A Curriculum Vitae is used for
• Academic or faculty jobs
• Doctoral or graduate program application
• Applying for research positions
• C.V.s are more extensive and include
• Coursework, Internships
• Professional Development, Workshops, Seminars
• Research and published articles
• Outreach

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Cover Letters

• Complements your resume
• Targets a specific job
• Answers
• Why should we interview you
• What sets you apart
• What can I do to make your company successful
• Include information not on your resume
• Must be grammatically correct and error-free!
• Edit, Edit, Edit
• Reviewed by at least 2 people

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Whats Next?

• Find support through Roosevelt Career Services
  www.roosevelt.edu/ocs
• Resume samples
• Job Search Manual
• Personal appointment for resume review
• Upload Resume to eRecruiting
• Network

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Office of Career Services Chicago
AUD470 Schaumburg SCH 125 312-341-3560 847-61
9-7921 careersdt_at_roosevelt.edu careersrc_at_roosevel
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