Coastal and Wetland Biodiversity Management at Cox

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Coastal and Wetland Biodiversity Management at
Coxs Bazaar and Hakaluki HaorInception
Workshop 21 June 2003

• Theme Awareness
• Anisuzzaman Khan, IUCNB
• Chinmoy Mutsuddi, SEMP
• Moniruzzaman Khan, IUCNB

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Communication, education and public awareness
(CEPA)

• Communication, education and public awareness
  (CEPA) are a mix of social instruments that
  underpin the Convention on Biological Diversity
  (CBD)
• Article 13 of the CBD recognises the need for
  education and public awareness to secure active
  involvement of all sectors and levels of society
  that have a stake in biodiversity
• Education and public awareness are critically
  important to achieving the CBDs agenda for
  social change
• CEPA plays different roles at different stages of
  a policy cycle. As a policy is formed, CEPA is
  used to draw out and balance different ideas
  about how to proceed
• CEPA contributes to quality control of a
  policy/strategy through monitoring and
  evaluation.

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What is Communication and Public Awareness?

• Communication
• Communication is a complex set of interrelated
  behaviors, which entails the development and
  sharing of symbolic meaning thus enabling the
  building of societies.
• Public Awareness
• Awareness may be defined as meaning knowledge,
  realizing, or consciousness. It is knowledge,
  realization, and consciousness that enable people
  to understand and reason.

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Communication Strategies

• Four strategies that can be distinguished are
• Informing for instance, informing companies
  about a new environmental regulation
• Persuasion for instance, persuading visitors of
  a Nature Park to take good care of the park, to
  clean up litter and not to hunt or fish
• Dialogue for instance, dialogue with farmers
  living in a protected area about a new management
  plan for this area
• Formation for instance, dialogue with future
  inhabitants of a yet to be built suburb about the
  desired planning, design and facilities of this
  suburb

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Communication Approaches
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Communication Approaches (cont.)
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Communication planning

• Steps involved in communication planning
• Set organisational goals
• Define goals
• Carry out situation analysis
• Identify significant stakeholders and target
  groups
• Define objectives for each target group
• Design different approaches for different
  audiences message and media strategies -
  organization
• Prepare program evaluation method
• Prepare implementation plan (assign
  responsibilities, do schedule budget, design
  feedback and program adjustment)
• Implement plan
• Measure the effectiveness of communication
• Evaluate results
• Store and disseminate lessons learned

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Communication means and instruments

• Printed means
• - Letters - Annual Reports
• - Brochures - Reports
• - Journals - Magazines
• Video
• Visual means
• - Visitor centre
• - Display / Exhibition of posterS
• - Slides - Film/Video
• Digital means
• - Websites
• - CD Roms
• - News letter

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Identifying stakeholders an example

• Primary Stakeholders
• Whose permission, approval or financial support
  do I need to reach my goal?
• Ministry of Environment and Forest
• Ministry of Land
• Etc.
• Who is directly affected by my plan or activity?
• Landowners and or residents in the wetland
• Agriculture and Fisherman Sector
• Tourism operators
• Recreational and other users (hunters, bird
  watchers, bikers, hikers, riders etc.)

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Identifying stakeholders

• Secondary Stakeholders
• Who is indirectly affected by our plans?
• Local business
• Landowners and or residents not inside the
  protected area but near
• Environmental NGOs

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Identifying stakeholders

• Tertiary Stakeholders
• Who is not involved or affected, but can
  influence opinions either for or against?
• Local opinion leaders (mosque, business or trade
  union leaders, teachers, local celebrities)
• Local media
• Ecology departments of universities, research
  institutes
• Environmental inserts or special programs of
  national media

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Target Group Analysis

• Which groups of people are involved?
• Which groups are instrumental to solve the issue?
• Can we segment these groups into homogenous
  groups of people we can define easily?
• What problems do arise from the issue per target
  group?
• What has been done sofar towards these target
  groups?
• What has been their reaction?

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Target Group Analysis (cont.)

• What is their involvement in the issue -
  objective or subjective (personal)
• - high or low (interested, committed)
• - risk perception (money, reputation, status)
• What do they know about the issue?
• What is their perception of the issue?
• What is their main attitude/wish/desire with
  regard to the issue?

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Target Group Analysis (cont.)

• What is their current behaviour with regard to
  the the issue?
• What is an obstacle for them to think or act as
  we would like
• - what are benefits for business as usual
• - what do they perceive as costs to change their
  attitude, knowledge, behaviour
• - what would make them change their mind

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Target Group Analysis (cont.)

• Who is a credible sender for this target group?
• which newspapers, magazines they read?
• who are their peers, bosses?
• which places do they frequent?
• to whom do they listen in general?
• how credible are we ourselves in the eyes of the
  target group?

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Target Group Analysis (cont.)

• What else do we know about the target group?
• name adress data
• demographical data
• psychographical data
• lifestyle data
• attitudinal data
• cognitive data

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THE END

• THANK YOU