OP4'com: Website Development Strategy

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OP4.com Website Development Strategy

• Phil D / Colin K / Ian S

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Company Profile

• Startup dot-com enterprise
• 3 experienced founders
• Stuart Saunders
• Consultant / merchant banker, motivational
  speaker
• Tom Pressello - bCEO
• Ray Matthews - Direct sales entrepreneur
• Recently secured 500K VC funding

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Internal Analysis

• Founders expertise
• Saunders 10M reach
• Lack of long term business goals
• Lack of technical expertise

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The Internet

• Dynamic
• continuously updated to current, uniquely
  tailored to the user
• Infinite space
• Multimedia - audio, video, sound, and animation
• Convenient access
• eCommerce

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External Analysis

• Increasing number of web-savvy teenagers
• Effectiveness of WWW reach
• Emerging web design market
• Competition
• Such as Alloy.com, iTurf.com, Snowball.com
• Each with its own cultural feel - distinct to
  op4.com

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Objective
Create a successful web-based community for
adolescents
Generate revenue through 3rd party endorsements
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Alternatives
BaseSync
MillenPro
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Supplier Evaluation Criteria
Cost
Quality
Timeliness
Accountservices

• Limited budget allotted - 500K VC funding
• No planned revenue stream

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Supplier Evaluation Criteria
Cost
Quality
Timeliness
Accountservices

• Exclusive means of reach
• Differentiation
• Target audience
• image conscious, short attention span - user
  friendliness

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Supplier Evaluation Criteria
Cost
Quality
Timeliness
Accountservices

• Emerging competition - market share
• Nature of the industry

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Supplier Evaluation Criteria
Cost
Quality
Timeliness
Accountservices

• Clear communication channels
• Response time
• Continuous updates

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Supplier Decision
Order of importance (from highest)
Quality
Cost
Timeliness
Services
BaseSync
a
a
a
MillenPro
a
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Recommendation
BaseSync
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Raising Capital

• 250,000 is needed as additional VC
• Operations
• Initial marketing expenditures
• Angel investor
• Experience running a web-based company
• Use business contacts to search for possible
  candidates
• Examples retiring CEOs, dot-com entrepreneurs

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Implementation at a Glance
3 Months
6 Months
1 Month
Establish termsand standards
Continuous Evaluation
Launch OP4.com
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Implementation - Short-term (lt1 Months)

• Clearly communicate strategy to BaseSync
• Good understanding of target market
• Establish terms of contract
• Strict time frame
• Review website mock-ups

Short Term
Medium Term
Long Term
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Medium Term Implementation (2 6 months)

• Website development
• Beta testing of website / Focus group
• Training of OP4.com administrators
• Craft promotion strategy for the launch
• Launch website
• Initial adjustments necessary
• Introduce further value added features

Short Term
Medium Term
Long Term
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Long Term Implementation (gt 6 months)

• Continuous evaluation of site performance
• Benchmarking based on industry standards
• Consider additional sources of revenue
• Targeted advertising
• Optional Hire in-house webmaster

Short Term
Medium Term
Long Term
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Thank you, any questions?

• Presented by
• Phil D / Colin K / Ian S