Planning an OutreachSocial Marketing Campaign

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Planning an Outreach/Social Marketing Campaign

• Facilitator Wilma Bodnar

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Purpose of Today

• 1. Review social marketing concepts
• 2. Work at topic tables to discuss and prepare an
  outreach/social marketing plan
• 2. Go away at end of day with a draft
  outreach/social marketing plan in hand
• plan is for a specific campaign/topic area
• you have been given a paragraph describing the
  campaign to read later
• you also have a plan template the plan is
  abbreviated but has all the key elements
• you will feel rushed we will review all major
  sections of a plan and give you the opportunity
  to reflect on how to complete each section

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Welcome

• Introductions
• Why Im here
• Benefits
• strategic approach
• very targeted to a specific goal and audience
• better able to show measurable results

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Agenda

• 900 Introductions/overview
• 915 Review key components of social marketing
• 935 Overview of strategic analysis for social
  marketing plan
• 955 Work in groups (15 min. one group presents
  5 min. ?s 5 min.)
• 1020 Share experience on a completed analysis
• 1030 break
• 1045 Setting SMART outcomes
• 1105 Work in groups/present/?
• 1130 Market segmentation and target audience
  selection (research)
• 1200 Work in groups/present/?
• 1230 lunch

• 130 Strategy development 12 of the 4 Ps -
  Product and Pricing
• 145 Work in groups/present/?
• 210 Strategy development 34 of the 4 Ps -
  Promotion and Place
• 230 Work in groups/present/?
• 300 coffee
• 315 Evaluation
• 345 Work in groups/present/?
• 415 Wrap-up (budget, action plans)
• 430 Questions