False Advertising

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False Advertising

• Friday, November 16, 2007

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Advertising

• Companies want you to buy their product.
• And the best way thy can do it is through
  advertising.
• However, sometimes they use Math to trick you!
• This is called Data Manipulation and want we will
  learn about today.

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Data Manipulation
Data Manipulation
What does it mean?
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Is this being Manipulated?

• Four out of five doctors recommend our crutches.

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Is this being Manipulated?

• Ninety-five percent of our customers recommend us
  to their friends!

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Is this being Manipulated?

• Nine out of 10 people who chewed our gum said it
  was the best banana-coconut gum that had ever
  chewed.

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Is this being Manipulated?

• Our potato chips have 50 less fat.

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Is this being Manipulated?

• This model is the most popular car in the central
  southwestern part of the state!

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You TRY

• Can you think of a way data can be manipulated?
• Give it your best shot.

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The END