Planning a Campaign

1
Planning a Campaign

• Developing your aims to encourage people to make
  a positive difference!

2
What is a Campaign?

• A set of activities intended to meet a specific
  purpose.

3
A Good Campaign

• Clear aims
• Clear Objectives
• Clear Audience
• Be creative
• Be attractive/visual
• Be effective
• Target Decision Makers

4
A Bad Campaign

• Violent
• No clear aims
• No clear Objectives
• Annoys or insults the public
• Confused messages
• Unrealistic

5
Communicating the Message!

• Talks/Assemblies
• Posters
• Music
• Drama
• Writing Letters

• Poetry
• Emails
• Websites
• Merchandising
• Advertisements

6
Campaign Examples
7
Communicating Climate Change

• Make it a local issue
• Positive Associations Celebrities?
• Do not scare people
• Do not get personal
• Link it to peoples daily activities.

8
Activity (15 minutes)

• Break into groups
• Discuss your ideas for a campaign
• Produce a plan on how best to get your message
  across
• Be creative