Strategic Mission Planning

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Strategic Mission Planning

• Learning From Las Vegas!
• The Congregational Development Toolbox Series
• The Revd Canon Dr. Mark Gatza
• Diocese of Maryland

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Learning from Las Vegas

• The Redevelopment of Las Vegas Boulevard aka
  The Strip
• From Automobile Culture of the 1960s

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Learning from Las Vegas

• To the needs of the 21st Century Traveler

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Learning from Las Vegas

• From a project of the Yale School of Art
  Architecture in the 1960s

aimed at managing growth while avoiding urban
sprawl.
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A Basic Model for Strategic Planning

• Vision or Purpose
• Mission Statement
• Goals
• Strategies
• Looking Out
• Tactics
• Looking In
• Assignments

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Strategic Planning for Las Vegas

• Purpose
• To Make Money for our Owners
• Mission
• By Offering Adult Entertainment (Widgets)
• Goals
• To Sell 3 Zillion Widgets and profit 1.5
  Gazillion
• Strategy
• To determine what kind of widgets our customers
  want beat our competition tc.

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Strategic Planning in Las Vegas

• Tactics
• State of the Art Research Development Improve
  Attractions Recruiting Caring for Customers
  Quality Control tc. Always Newer Better!
• Assignments
• Engineers design marketing advertises
  Entertainers entertain Customer service deals
  with Snafus Management monitors resources,
  feedback.

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The Las Vegas Results

• The Strip is now best enjoyed as a pedestrian

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Supplemented by Mass Transportation
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An excursus on Strategy vs. Tactics
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But it Wasnt Easy!
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Strategic Planning for the Church

• Purpose
• To Make Disciples of Jesus Christ
• Mission
• Goals
• Strategy
• Tactics
• Assignments

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Strategic Planning for the Church

• Purpose
• To Be a Community of the New Covenant.
• Mission
• To Restore all people to unity with God Each
  Other in Christ.
• Goals
• Strategy
• Tactics
• Assignments

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Strategic Planning for the Church

• Goals
• Derive specifically from the Mission
• Specific and Measurable
• Defined Timeframe
• Strategy
• Looks Outward at What is Going on in the World
• Tactics
• Look Inward to Resources, Experience
• Assignments
• Specific and Measurable
• Defined Timeframe

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Strategic Planning for the Church

• Goals
• What can we reasonably do?
• Strategy
• Who else is doing Ministry? What Kind?
• What niches are unfilled?
• Tactics
• What skills has God given us?
• How can we develop new ones?
• Assignments
• Local, Local, Local

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A Strategic Plan to Increase Membership

• Purpose
• To Be a Community of the New Covenant.
• Mission
• To Restore all people to unity with God Each
  Other in Christ.
• Goals
• To Welcome 10 new families (or individuals) to
  our church. Derives from the all people above.

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A Strategic Plan to Increase Membership

• Strategy
• Use Percept demographic data to find areas of new
  housing development
• Contact Postmaster about direct mail
• Identify other ways of advertising in the
  community
• Tactics
• Prepare facilities for guests
• Signage
• Talk about Pews!

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A Strategic Plan to Increase Membership

• Assignments
• Retrain Ushers
• Identify Greeters
• Create a Follow-up Flow Chart
• Collect Swag for giveaways
• Revise website

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Contact Information

• mgatza_at_ang-md.org
• Mark Gatza
• 410 467-1399
• 800 443-1399

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So Learn From Las Vegas!
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