brand internet design marketing strategy

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LUGER

• brand internet design marketing
  strategy

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brand logik

• brands drive business and sales growth
• create stronger emotional connections
• build and maintain financial value
• better understanding of strategy objectives
• clarity of vision and marketing strategy
• brand approach means working smarter
  ultimately doing better business

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iglu.com

• creating the brand

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brand saké

• the saké market is undifferentiated in the west
• there is an opportunity to own the market
• instead of asking for saké in restaurants and
  supermarkets, western consumers could be asking
  for Choya saké
• this would create greater wholesale demand and
  extend Choya saké brand awareness
• brand positioning could include education of
  consumers to better understand the social and
  lifestyle benefits that saké brings

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empire

• of the senses

CHOYA SAKÉ
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CHOYA SAKÉ
empire

• of the senses

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chilled!
CHOYA UMESHU
spirit of the senses
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relax!
CHOYA UMESHU
spirit of the senses
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western packaging

• needs to be red and white to echo plums
• needs to have clear element to show fruit
• clean and natural japanese influenced design

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brand logik

• logik and tone of voice for targeted government
  initiative

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vipnet

• uncovering the brand idea

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integrated brand system
Internal Focus
us
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External Focus
VIPnet Company/Product Website
you
my
myVIPPersonalisationCustomisationAdvertisingPu
shInformation BrandingInfo/CommSub
BrandsColoursLess imageryMore content
VIPmeProduct FocusProduct BrandingAnd
ColourCoding SystemImageIntensiveLifestyle
Layer Of Microsites
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blood, sweat and gears
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• rediscovering

zurich
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a smile in the mind
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zureka

• inventing the idea

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tone-of-voice ZMB

• professional
• personal
• informed
• responsive
• established
• personable
• forward thinking
• nurturing

brand emotions
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• brand logik is

intelligent thinking
that creates better and on-going
dialogue with people