Present Your Idea in 10 Slides

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(No Transcript)
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How we started our business

• Building business idea
• Validating your business idea
• Forming the business
• Communicating your business idea
• Implementing your business

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Building business idea

• Initiating your business idea?
• Driven by the market
• Driven by your capability
• Driven by accident
• Is it a need or want you are trying to solve?
• For whom
• How many
• Growing speed

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Validating your business idea

• Market assessment
• Competition
• Customer
• External environment
• Legal
• Economics
• Self assessment
• Production Feasibility

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What is Their Pain?

• Must Have or Nice to Have?
• Who Are Your Customers?
• What Are They Buying?
• Who Are Your Competitors?
• How Do You Make Money?
• How Does Go Through Your company?

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Bobs Whats

• What messages . . . to reach
• What market(s) . . . with
• What pain . . . that need
• What product(s) . . . distributed through
• What channel(s) . . . against
• What competition . . . with
• What pricing and packaging . . . to deliver
• What value . . . in
• What time frame?

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Business idea
Real Business
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Forming the business

• The Company
• The People
• The Product
• The Market
• Operation
• Finance

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Forming the business Company

• What is the competitive advantage?
• What values are you delivering?
• To whom

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Sustainable Competitive Advantage

• Technology (patented?)
• Partners or potential partners
• First-to-market
• Best-to-market
• Standards, regulations
• Customer Stickiness
• Cost
• Distribution

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Forming the business People

• Who can bring your idea to reality?
• Yourself
• Your family
• Outside professional
• What business connection do you have?

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Forming the business Product

• Property selling proposition
• Differentiation
• Protectiveness
• Breakthrough

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Forming the business Market

• STP
• Segment
• Target
• Position
• 4Ps
• Price
• Place
• Promotion
• Product

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Forming the business Operation

• How will the supply chain be structured?
• Raw material
• Logistic
• Degree of integration
• DIY or outsource
• Supplier creditability

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Forming the business Finance

• How much will you need to start up?
• Your ROR
• Breakeven
• Burn rate
• How will you generate money?
• Free loan from who?
• Cash conversion cycle

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Assess company

• Business plan
• Pitch
• Due diligence

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Communicating your business

• Writing the business plan
• Presentation
• Material
• Content
• Skill
• Presenter
• Who is the Audience ?

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Business Plan Components

• Executive Summary
• The Company
• The Product - Customer Need and Business
  Opportunity
• The Market Industry
• Business Strategy and Key Milestones
• Marketing Plan
• Operations Plan
• Management and Key Personnel
• Financial Projections and Valuation

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Is This An Effective Summary?
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How About This?

• Is this stronger?

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Does This Work?

• Does this capture the excitement?

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Present Your Idea in 12 Slides!
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Problem buy-in
Speaker intro
Market and opportunitysize
with benefits
Mission stmt
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Marketing and leverage points
Technologies
Competition
Call-to-action
Use of funds
How much?
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Q A