BUS 1220 Week 11

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BUS 1220Week 11 Final Lecture

• Strategic Planning

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Strategic Management Defined

• Set of managerial decisions and actions that
  determines the long-run performance of an
  organization.

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Strategic Management is Based on 3 Key Strategic
Questions

• Where is the organization now?
• If no changes are made, where will the
  organization be in the future?
• In one year?
• In three years?
• In ten years?
• Are the answers acceptable?
• If the answers are not acceptable, what actions
  should management take?
• What risks and payoffs are involved?

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Strategic Plan

• A document that outlines the 5 Ws and How of a
  companys strategy

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What is a strategic plan?

• A document that outlines the 5 Ws and How of a
  companys strategy

How do you write a strategic plan?

• By documenting the formal process of reviewing
  the strategic management model

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Strategic Management Model
Environmental
Evaluation and Control




Evaluation and Control
Strategy
Strategy
and Control
Development
Implementation
Scanning
Mission
External
Reason for

Societal

existence
Objectives
Environment

General Forces
What results

to

Strategies
Task

accomplish

Environment

by when
Plan to

Industry Analysis
achieve the

mission
Internal
objectives

Programs

Structure

Process


Chain of Command
to monitor
Activities

performance
needed to

Budgets

Culture

and take
accomplish


Beliefs, Expectations,

corrective
a plan
Cost of the

action
Values
programs
Procedures
Resources

Sequence

Assets, Skills

of steps

Competencies,

needed to

Knowledge
do the job
Performance
Feedback/Learning
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Sample Business Plans

• http//www.planware.org/strategicsample.htm
  Strategic Plan
• http//www.marketingteacher.com/Lessons/lesson_mar
  keting_plan.htm Marketing Plan
• http//www.bplans.com/sample_business_plans/all_pl
  ans.cfm Business Plan
• http//sbinformation.about.com/od/bizplansamples/B
  usiness_Plan_Samples.htm Business Plan

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When it comes to writing a strategic plan, there
are a lot of ways to skin a cat. What follows is
one approach.Classical Music Orchestra
Strategic Plan
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The Strategic Plan is the OUTPUT of the Strategic
Planning Process (INPUT)
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Strategic Management Model
Environmental
Evaluation and Control




Evaluation and Control
Strategy
Strategy
and Control
Development
Implementation
Scanning
Mission
External
Reason for

Societal

existence
Objectives
Environment

General Forces
What results

to

Strategies
Task

accomplish

Environment

by when
Plan to

Industry Analysis
achieve the

mission
Internal
objectives

Programs

Structure

Process


Chain of Command
to monitor
Activities

performance
needed to

Budgets

Culture

and take
accomplish


Beliefs, Expectations,

corrective
a plan
Cost of the

action
Values
programs
Procedures
Resources

Sequence

Assets, Skills

of steps

Competencies,

needed to

Knowledge
do the job
Performance
Feedback/Learning
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Now, lets write a Strategic Plan for Conestoga
College.Write your piece of Conestogas
Strategic Plan on the overhead transparency.
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Work Assignments for the Conestoga Plan