Delivering Concise Messages to Our Audiences

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Delivering Concise Messages to Our Audiences

• Lisa Pugh
• Public Relations Consultant

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In the next 60 seconds

• Think of the main messages youve delivered in
  the last month.
  
• Take out the garbage! doesnt count!

Developed by Lisa Pugh, Public Relations
Consultant
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A Salesperson

• Persuade
• Deliver multiple messages
• Address multiple audiences
• Deliver accurate information
• Convince people to take action

Developed by Lisa Pugh, Public Relations
Consultant
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A New Sales Technique

• Its Time To Put on Your CAP
• Confidence
• Accuracy
• Persuasion

Developed by Lisa Pugh, Public Relations
Consultant
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Lisa Krueger Action 2 News
Developed by Lisa Pugh, Public Relations
Consultant
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In the next 30 minutes

• Identify your main audiences
• Identify your main messages
• Increase your ability to motivate
• Provide you with CAP!

Developed by Lisa Pugh, Public Relations
Consultant
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What techniques work now?

• You attend tomorrows lecture Einstein Never
  Used Flashcards how do you take the important
  info back to your colleagues?
  
• You have a meeting at a school to discuss
  preschool options, what info do you take? How do
  you prepare?

Developed by Lisa Pugh, Public Relations
Consultant
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In the next 60 seconds

• List the various audiences you deliver your main
  messages to.

Developed by Lisa Pugh, Public Relations
Consultant
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What Motivates Your Audience?

• Your interests may not be theirs.
• What are their key values?
• Whats the benefit to them?
• How do they currently feel about your message?
• How can you motivate them around something they
  already believe?

Developed by Lisa Pugh, Public Relations
Consultant
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Good persuasion doesnt tell people something
new it reminds them of something they already
know.
(Now hear this The 9 laws of successful advocacy
communications)
Developed by Lisa Pugh, Public Relations
Consultant
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Sowhat motivates a politician?
Developed by Lisa Pugh, Public Relations
Consultant
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School Board Audience Motivators Connecting
Points

• Spending Wisely
• Quality Education for Children
• Getting Re-elected!

Developed by Lisa Pugh, Public Relations
Consultant
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Sohow can you create a powerful, persuasive
message that you could present in 5 minutes or
less?
Developed by Lisa Pugh, Public Relations
Consultant
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3 Key Points Your Mantra

• Supportive statements and examples.

Action Statement What do you want them to do?
Developed by Lisa Pugh, Public Relations
Consultant
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Effective Messages

• Visceral not just intellectual
• Simple
• Balance facts with emotion
• Avoid jargon or complex data
• Specific examples
• Vivid Language social math
• Whats in it for them?

Developed by Lisa Pugh, Public Relations
Consultant
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SoYoure in an elevator riding to the 10th
floor. What will you say to encourage action?
Developed by Lisa Pugh, Public Relations
Consultant
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Activity Tips

• Choose from one of your key messages
• Choose one of your audiences
• Analyze audience motivators
• Brainstorm key words, info and examples (think
  vivid, non-jargon, visceral)
  
• Develop messages

Developed by Lisa Pugh, Public Relations
Consultant
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How can you share common messages with each other?
Developed by Lisa Pugh, Public Relations
Consultant
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Thank you!